My favorite ad is #CATmageddon by the organization, Truth. This commercial started running in the beginning of the year and used video of current internet cat memes such as, Keyboard Cat, Roomba Shark Cat and Pirate Cat along with facts and slogans to address Truth 's anti-smoking campaign, "Smoking Kills pets too". The video first presented the fact that cats are twice as likely to get cancer if their owner smokes. This demonstrates the use of rhetoric logos to convince the audience with logical reasoning. In addition, the video also uses pathos, the love and enjoyment people get from watching cat video. However, pathos is also applied to the heartbreaking reality of loss when, "smoking= no cats= no cat videos".
Losing a battle to illness is devastating and utterly heartbreaking. With addiction, it is quite often that people fail and fall into their old habits. Others simply don’t want to be sober. In How to Help Someone with an Opioid Addiction, published by the Chicago Sun Times, the author lists ways for friends and family members to assist in the process of sobriety. But, what if it doesn’t work? This question is addressed in the third section of the article. For that reason, the author writes with a rhetoric of pathos to encourage the reader to persevere and also purchase Naloxone, a drug which can alter the effects of opioids in case of emergency.
Ethos is one of these appeals and the way it is presented is very out in the open and obvious. The obvious appeal to ethos being that Smokey is a very old and experienced figure in the minds of the American populace, standing as a source of credibility behind the ad. Furthering the credibility argument, the creators of Smokey and his funders also serve as beacons of credibility alongside Smokey. The ad council, which is his creator, have made many advertisements over the years and have always been very credible in their creations, Smokey The Bear is no different. Their funders are the other source of credibility behind the ad, the funders being the United States government, a very credible entity. With the knowledge of Smokey’s support at hand it is not hard to see that Smokey has some major credibility at his side, adding on to the already immense amount that he adds to the advertisement himself. Overall, Smokey has always had a large backing of credibility at its side and the advertisement here is no different from its predecessors. The credibility that Smokey and his backers provide in the end push the rhetorical appeal of ethos very far in the minds of the people viewing the
It is to not drink and drive, as drinking and driving will most likely kill you and your pet at home will be waiting for you to get home as they are unaware of your death and will not know why
“Honey, you are changing that boy’s life.” A friend of Leigh Anne’s exclaimed. Leigh Anne grinned and said, “No, he’s changing mine.” This exchange of words comes from the film trailer of an award-winning film, The Blind Side, directed by John Lee Hancock, released on November 20th, 2009. This film puts emphasis on a homeless, black teen, Michael Oher, who has had no stability or support in his life thus far. It is not until the Tuohy family adopts Michael, that he begins to realize what he is capable of as both a student and football player. There are various techniques used for capturing the attention of an audience as they are viewing a film or film trailer for the first time, and rhetorical appeals happens to be one of them. The appeals
Most Shocking Second a Day Video it is based on a little girl’s life change. This visual argument shows how in an exact year a Syrian girl’s life completely falls apart because of the war. It shows how the development of an armed conflict negatively impacts the life of a child. In just one minute and thirty-three seconds this advertisement managed to represent the situation that many kids are facing. The rhetorical appeals and the compositional features of the video make the audience feel touched by the experience of the little girl making the argument effective. Nevertheless, it fails to support logos making pathos and ethos the most important appeals of the argument.
“Anything is possible when your man smells like Old Spice and not like a lady”. This is the slogan Old Spice strives to convey to their target audience. In today’s society, companies have become smarter with their advertisements. The marketing world has figured out how to make use of a multitude of rhetorical strategies and skills that effectively persuade their audience to purchase the product being advertised. Old Spice, a men’s beauty product, is notorious for producing commercial advertisements that are comedic in nature and that appeal to the emotions and desires of their audience. The Old Spice commercial, “The Man Your Man Could Smell Like”, effectively targets teenage to middle aged men with its use of rhetorical strategies such as
The picture I chose, shows an image that is in the public eye of today’s society, the image of smoking and how people can be affected by it. In this picture, viewers can see how smoking can really affect one’s life and how the addiction can be harmful to not only the outside of the body, but also the inside. This photo shows a controversial side of the appeal that people become addicted to cigarettes and, even after trying to go cold turkey, some people still cannot get over the addiction. The first thing that is noticed is the noose. The noose is being wrapped around the woman’s neck comparing the cigarette to the noose in attempt to show death. The next thing noticed is the knife, in attempt to show the smoker slicing their wrist. The ad
For the majority of the advertisement, the audience is with the child’s eye level. The perspective of the child creates a relatable mood and lets the viewers step into the child’s shoes. If smokers step into their child’s shoes and see the pain, then they will want to stop smoking to end the child’s suffering. In the beginning, the advertisement illustrates a mother and a young boy around the age of five, and once the mother leaves him he begins to cry. The audience becomes sorrowful for the innocent young child; associating that child with their own. Subsequently, a voice narrates, “If this is how your child feels after losing you for a minute, just imagine if they lost you for life” (0:48 “quit”). The statement leads the audience into thinking that the little boy’s mom will never return. Moreover, the quote is assigning guilt to the smokers who have kids, because if they smoke then they will leave family
The company P&G have a product line called Old Spice, it contains deodorants, shampoos and, other man focused products. This line of products has been around for 75 years.
Cigarette Smoking is the leading cause of preventable deaths in the United states. One out of every five deaths fault to cigarette smoking. Did you know fifteen out of every 100 adults smoke cigarettes? The advertisement I chose is a bullet on top and a cigarette on the bottom. The bullet quotes the word quick and the cigarette says slow. Anti-smoking advertisement show the harmful and negative effects of tobacco. This anto smoking advertisement uses the three rhetoric appeals logos, ethos, and pathos by catching your attenting leaving us to wonder what exactly a bullet and a cigarette has in common.
Almost 17% of the adult population in the United States smoke cigarettes. Smokers are more likely to develop heart disease, stroke, lung cancer or blindness. Cigarettes smoking is the leading preventable cause of death in the United States, so there are ranges of advertisements showing the harmful effects of cigarettes, and always telling people to do not smoke it, either by images, statistics or phrases. Among all advertisements that shocks, there is one in particular that it was not necessary a single word on it to do that. This ad is a colorful one that was created by the Roy Castle which is a lung cancer foundation, and was released on December 2007 on magazines and newspapers in the United Kingdom. It shows a white background with two cigarettes together forming a shotgun in the middle of it. This ad uses the three rhetorical appeals of logos, ethos and pathos through a single image. At the same time that the image shows that cigarettes can be deathly, it compares the dangerousness of the cigarette with the
Singing sensation Demi Lovato wants Congress to make mental health a top priority and she heads to Capitol Hill Tuesday. She meets the members of Congress to raise awareness of mental illness.
Everything can be viewed from two perspectives; A fist fight, a murder, bullying, just to name a few situations. This is still the case with Iran and it’s people. Iran and its neighboring countries are often portrayed negatively as terrorist, or failed nations. This is not always the truth, however, and one can learn that through Marjane’s coming of age story, Persepolis. The personal nature of the story is told through Marjane’s loss of innocence, her opinions on religion, and her observation of the prominent gender roles.
Wispy, white tails of smoke drift around the front seat of the car towards the children sitting in the back. The smoke does not amuse the third grader; he smells, sees, and breathes in the smoke every day from his mother’s cigarette. The smoke reaches the newborn infant strapped in her car seat, unable to escape the killer substance hanging in the air. Her lungs slowly adjust to her mother’s killer habits, which then becomes the baby’s killer habit without even lifting the cigarette to her delicate mouth. This scenario occurs in many families and cars around the country, and while many smokers realize the potential, deadly effects on their own bodies, they do not realize the deadly effects on their passengers. Therefore, legislation should ban smoking in cars carrying children under the age of eighteen.