Fight Against Sweatshops

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Social Justice Issue: Sweatshops
Campaign: FAWS (Fight Against Sweatshops)
Organization: Institute for Global Labour and Human Rights
Logos: They used facts such as, “in developing countries, 168 million children from the ages 5-14 are forced to work” and “85-90% of the women were forced and blackmailed into working in sweatshops”.
Ethos: They are able to talk about this issue because they are passionate members of a big, non-profitable organization that wants to end this problem.
Pathos: The presenters appealed to the audience’s emotions by using the faces of women and children in sweatshops as well as describing their hostile working conditions and unfair earnings. It makes the audience sympathize for the unfortunate people in sweatshops
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Ethos: The two presenters are able to talk about gender equality because as females, they want to make a change to the world where both females and males are equal; no gender is more superior to the other.
Pathos: They used quotes from famous people to appeal to the audience. Using famous people attracts the audience because there is a chance that the audience may like that famous person. With the attraction it may persuade the audience to listen and support the issue if their favourite celebrity supports
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Ethos: The presenters understand that people take their food (and lives) for granted and does not appreciate what they have. There are millions of people all over the world that are not as fortunate and they want to change that. Everyone should have access to the basic necessities and that include enough food to eat.
Pathos: They used hard facts as well as related their campaign with a popular book/film, The Hunger Games. It appeals to the audience since many people have seen, read or at least have heard of The Hunger Games before. Throughout the novel/film, there are many people who are not as fortunate enough to have basic necessities like food. The audience may understand how difficult it is for those people and relate it to this worldwide issue. It makes the audience feel the need to help and end this
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