Rhetorical Analysis Of Tapped

Water is the greatest resource upon the Earth, but what happens when it runs out? Even worse, what happens when humans bottle the water, of which all life relies on, and sells it to us with false claims? Well, we've already been on the receiving end of this trick for years, almost unknowingly. The documentary Tapped, directed by Stephanie Soechtig and Jason Lindsey, gives a look into the bottled water industry and the effects it has on society. The film taps into human emotions, brings about logical reasoning and statistics, and uses sources with valid credibility to address a hidden issue.

A quality to evoke pity or sadness, is pathos. Tapped uses pathos throughout the entire documentary, aiming for the feelings of the audience. Fryeburg,

Most of the logos used within the film is in the form of statistics, and they are rather solid statistics to boot. One of the strongest is that if the world keeps doing what it's doing, two-thirds of the world will be lacking access to clean drinking water by the year 2030. What's even more scary about this, is that water makes up 75 percent of Earth's surface and only one percent of it is drinkable. Most of the statistics were used to move the narrative forward, and some were used as fillers between scenes and segments, but they all seemed important. Another statistic that blows my mind is that the biggest bottled water corporations, such as Nestle, Coca-Cola and Pepsi, pump millions of gallons of water to sell at 1,900 times the cost of tap water. I could go on and list a few more stats here and there, but what's the point if they aren't

It brought in great interviews, whether they were that of townspeople or official representatives, the interviews were solid and differed enough to make each one stand on it's own. The filmmakers found a way to follow the narrative with it's statistics and interviews blending in a way to keep my attention without me wanting to shoot myself in the face due to boredom, which is great. The way ethos, pathos, and logos weaved together for the end product was certainly admirable. I wasn't concerned with the issue at all when going into the interview, but if I'm going to be honest, I still don’t really care. I understand the issues and what they're doing to both the world and it's inhabitants, but I think bottled anything has become so integrated into society. I think it's too late and the big companies have won. Despite that, I do think water should not have been commercialized and turned into a product. However, Mahatma Gandhi said it best: "There is enough water for human need, but not human