Rhetorical Analysis Of The Beale Street Music Festival
In May, Memphians get together to celebrate our love for the city. Events include a half-marathon, barbeque competition, and my personal favorite, the Beale Street Music Festival. I have created an advertisement for the three-day music festival and hope to persuade locals to attend through my use of rhetorical appeals.
While thinking about rhetorical appeal, ethos, I chose images that would support my credibility as an author. The images within the letters are from the 2016 Beale Street Music Festival and give an accurate depiction of what viewers could expect if they choose to attend the event this year: bands on a stage and a foreground packed with an excited crowd. Additionally, I chose to include the festival’s official logo to promote
…show more content…
First, I chose to contrast the color-filled letters with a black background. Then, to increase vibrancy, I saturated each of the letters’ photos with color tint. Altogether, the brightly colored letters catch viewers’ attention. Recently I read an article written by Roy Fox which explains that transitions in color tones, from cool to warm for example, can help viewers to participate with an advertisement and undergo a transformation themselves. (Fox, 1994) I applied this concept as I created my advertisement, using colors that transitioned from cool blue to red hot. The overall effect I hope to achieve is that by the time viewers read the red “F”, they feel excitement about this year’s festival and are motivated to participate. Though I could have created this same effect with a variety of color gradiations, I chose to start with the color blue. Not only does this choice increase the drama of the “warming effect”, but the color holds significance to locals and the city of Memphis. My audience is already in love with the blue through their experiences with the NBA Grizzlies, University of Memphis and the Tigers, and listening to B.B. King and blues music. I hope that this preexisting fondness opens viewers up to my message and experiencing the
A Rhetorical Analysis Of Assata Shakur's To My People
427 Words | 2 PagesIn 1970-1981 the black liberation army was in full force. Assata Shakur mother of three, activist, and leader was convicted of first degree murder in 1977. Assata Shakur expresses her concerns about how her fellow people have been treated in America. Being an active member in the black libertarian army allowed Assata Shakur to have a powerful voice that moved people. After being convicted of murder in 1977 she wrote her speech “To My People”.
Wounded Warrior Project Rhetorical Analysis
980 Words | 4 PagesThe advertisements use rhetorical devices such as ethos, pathos, and logos will be used to further understand how this organization’s advertisements appeal to their audience on all levels. Ethos is an appeal to
In The Broadway Cars Rhetorical Devices
152 Words | 1 PagesMany author's, throughout their literary works use rhetorical devices as a method to convey their message. Crane used Imagery in his literary work "In the Broadway Cars" to show the crowding and speed of a cable car. For instance, he states: "From the forward end you hear the gripman uttering shrill whoops and running over citizens. " We can picture and image of the gripman running over the people due to the crowding. Crane also states: "... the car comes to a curve.
Edward Jones Rhetorical Devices
756 Words | 4 PagesFor many years, companies have utilized advertising as a useful tool to promote their brands, convey a message, or sell their products. In today’s world, advertisements can be seen almost everywhere from enormous billboards along highways to a diminutive ads on a phone. But not all advertisements are successful. To convey a message, advertisements must contain rhetorical devices such as pathos, logos, and ethos. A good example of how rhetorical devices are used to persuade an audience is the Edward Jones “Nine Days” commercial.
Rhetoric Analysis: The Fresh Prince Of Bel Air
837 Words | 4 PagesThe Fresh Prince of Bel Air was first aired on September 10, 1990 starring Will Smith, a street-smart teenager from Philadelphia. This a comedy-based sitcom played by no other than the jokester himself Will Smith. Therefore many few people have the gift of visual literacy. The rhetorical strategies employed chronological beginning with the first episode to the last episode represents the overall message of the show. Smith’s language is conveyed by the utilization of stereotype, shift in attitude, and pathos.
Rhetorical Analysis Of The Film Paris Is Burning
698 Words | 3 PagesThe film documentary Paris is Burning is a complex film portraying the lives of African American men who are gay and transgender. The characters are Dorian Corey, Pepper LaBeija, Venus Xtravaganza, Willi Ninja, Octavia St. Laurent, Freddie Pendavis, and several others. This film focuses on how these men support each other and find happiness by embracing their culture. The film uses rhetorical strategies, such as pathos to allow the audience to respond emotionally, logos because this is a documentary about the lives of real men who are rejected by society, and ethos the integrity of this film comes from the whole film crew and the director Jennie Livingston who is openly lesbian (Clark). Livingston made a film that showed the audience a community that has its own cultural norms who are outlawed by everyone but themselves.
The Devil In The White City Rhetorical Analysis
819 Words | 4 PagesThe Devil in the White City Rhetorical Analysis Essay The Chicago World’s Fair, one of America’s most compelling historical events, spurred an era of innovative discoveries and life-changing inventions. The fair brought forward a bright and hopeful future for America; however, there is just as much darkness as there is light and wonder. In the non-fiction novel, The Devil in the White City, architect Daniel Burnham and serial killer H. H. Holmes are the perfect representation of the light and dark displayed in Chicago. Erik Larson uses positive and negative tone, juxtaposition, and imagery to express that despite the brightness and newfound wonder brought on by the fair, darkness lurks around the city in the form of murder, which at first, went unnoticed.
Rhetorical Strategies In Super Bowl Commercials
837 Words | 4 PagesRhetorical strategies including pathos, ethos, and logos are stylistic elements often used as a persuasion technique to get an audience to either buy a product or participate in something. Advertisements almost always have at least one of these three components, and Super Bowl commercials specifically are renowned for their entertaining use of these strategies. Of the many Super Bowl commercials, two stood out to me for their in-depth use of all three of these rhetorical strategies. The first commercial combines the extreme measures taken by an overprotective dad and the new Hyundai Genesis. These two seemingly unlike ideas are brought together in a collaboration that effectively use pathos, ethos, and logos to prove the audience of their product.
Rhetorical Analysis Of Jermaine Lamarr Cole's 2014 Forest Hills Drive
896 Words | 4 PagesIn January of 2017, many social and political issues were being discussed around the nation. Political issues such as police shootings, poverty, and racism plagued the minds of many people throughout the nation. Many minorities were feeling targeted and oppressed and felt the need to do something. Jermaine Lamarr Cole, an artist who recently gained a fairly large platform after the success of his latest album “2014 Forest Hills Drive”, decided he would use his platform and artistry to bring lights on these such issues happening throughout the world. J. Cole decided to used these emerging issues, his recently established platform, and Dr. Martin Luther King Jr. Day of January 2017 as an opportunity to effect change by writing and releasing a
The Souls Of Black Folk Rhetorical Analysis
986 Words | 4 PagesBlack people were and may still be, misunderstood and mistreated by white people. It’s hard to think that a race would be excluded from society and frowned upon when it isn’t any different from other races because they are also human. Black people deserve a fair place in the world and a fair chance at life and freedom just like any other race. Black people are mistreated , according to W.E.B. Du Bois, author of “The Souls of Black Folk”.
Coca Cola Rhetorical Analysis Essay
1061 Words | 5 PagesThese advertisements are created in a way that capture’s the audience’s attention and makes them want to purchase the product. In specific, the ad “It’s Beautiful” and “Taste the Feeling of Summer with Coca Cola” are only two of multiple others that sells their product successfully with the use of the rhetorical appeals:
Google Rhetorical Analysis
746 Words | 3 PagesThe Use of Rhetorical Devices in the “Google Home” Super Bowl Commercial Companies and other forms of media strategically use the three rhetorical appeals, ethos, pathos, and logos, to market goods and/or promote ideas. The appeals have been used for centuries are still prevalent in all types of modern day propaganda. If used correctly, ethos, pathos, and logos can be used as clever tactics to engrain information into the brains of consumers. One of the more notable ways that brands use these appeals are commercials. Google, the world’s most famous multinational technology company, used the three appeals to reach success.
Sonny's Blues Rhetorical Analysis
838 Words | 4 PagesSonny’s Blues by James Baldwin was a short story about the struggles of living in a tough, rundown neighborhood and looking to drugs as a way out. Baldwin’s intent on writing this piece focuses on pain and suffering. The author stresses that not everybody is born in the best circumstances. Sonny was one of those people who grew up in a rickety town where people often did not make it out successful.
Color In The Book Thief Essay
1173 Words | 5 PagesCooler colors can be more soothing and calming, but can also invoke thoughts of sadness. Many people see colors differently though. If someone had a terrible experience with a certain color, when people saw the certain color it could trigger them to think about what happened. In The Book Thief,
Rhetorical Analysis Of Coach Carter
494 Words | 2 PagesThe movie “Coach Carter” was based off of a true story. It was written by Samuel L. Jackson directed by Thomas Carter. A California high school basketball coach puts school grades above sports. His purpose is because he went against that success for young adults is achieved through the world of sports than the classroom. Being successful was to be a good role model and that is what the movie “Coach Carter” is all about.
More about Rhetorical Analysis Of The Beale Street Music Festival
A Rhetorical Analysis Of Assata Shakur's To My People
427 Words | 2 PagesWounded Warrior Project Rhetorical Analysis
980 Words | 4 PagesIn The Broadway Cars Rhetorical Devices
152 Words | 1 PagesEdward Jones Rhetorical Devices
756 Words | 4 PagesRhetoric Analysis: The Fresh Prince Of Bel Air
837 Words | 4 PagesRhetorical Analysis Of The Film Paris Is Burning
698 Words | 3 PagesThe Devil In The White City Rhetorical Analysis
819 Words | 4 PagesRhetorical Strategies In Super Bowl Commercials
837 Words | 4 PagesRhetorical Analysis Of Jermaine Lamarr Cole's 2014 Forest Hills Drive
896 Words | 4 PagesThe Souls Of Black Folk Rhetorical Analysis
986 Words | 4 PagesCoca Cola Rhetorical Analysis Essay
1061 Words | 5 PagesGoogle Rhetorical Analysis
746 Words | 3 PagesSonny's Blues Rhetorical Analysis
838 Words | 4 PagesColor In The Book Thief Essay
1173 Words | 5 PagesRhetorical Analysis Of Coach Carter
494 Words | 2 Pages