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Rhetorical Analysis Of Ufone

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The advertisement we chose for our project is of the company ‘Ufone’. First talking briefly about the company. Ufone started its operations in the country from the Capital city of Islamabad in the year 2001 under the slogan of Ufone ‘Tum hi too ho’ or ‘it’s all about you’. The slogan showed that the company is focused on customer satisfaction.
The current symbol of the company is shown below:

Figure 1

Currently Ufone is owned by the Arab company Etisalat. Last year it reported a subscription base of just over 24 million which is the smallest subscription base among all the cellular companies in Pakistan. In the last year it had a revenue of 24 billion Rs. Ufone believes that its superior sound quality is the best in Pakistan and it claims to provide signals all over Pakistan. Currently the management and staff of Ufone are working to start their 4G network so that they can …show more content…

Maslow’s Hierarchy of Need 1

We think that the advertisement is using Content theory of motivation because the advertisement in a humorous way shows a guy trying to impress a beautiful girl with his looks and his car. This according to the Maslow’s need theory is a mid-level need which needs to be fulfilled. Maslow believed that every person needs someone to love. We human beings need someone with whom we can share our everyday feelings and our day to day life. Although this advertisement is more focused on promoting the brand but in order to fulfill that the producers of the advertisement take the help of Content theory. If we look further into the advertisement we can also notice that the advertisement in fact is promoting Mobile networks which can be used to fulfill almost all our upper level and lower level needs at some point. So to sum it up the content theory is used in this advertisement because of the Maslow’s Hierarchy of needs which are essential for all human beings and in order to succeed and survive in this world we need to fulfill

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