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Ad Analysis Ecstasy

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The primary goal of the ad is to encourage and persuade the audience of Georgia Southern to purchase and enjoy Starbucks’ autumn seasonal beverages. The takeaway, “Get Ready… to FALL in LOVE Again,” explicates the products’ association with fall and stimulates the strong emotion of love. The importance of the takeaway resides within the implicit information given: the products are predominantly offered during the fall season and are desirable (as depicted in our advertisement). Visual clues to support the takeaway dwell within the poster’s digital sketches of the beverages, images of the autumnal leaves, and warm color palette. Specifically, the “LOVE” of the takeaway and the visually pleasing sketches of the products spawn a sense of ecstasy, …show more content…

Since those of Georgia Southern are chiefly limited to a certain age group, the cursive title of Starbucks and the subtitle of Seasonal Favorites display not only a sense of elegance but also their aim towards the older generations. Nonetheless, texts in print provide the necessary information (the name of the products, the limited availability of the products, and the company’s menu website) within the advertisement. Deviating from texts, the poster will further portray its accessibility to specifically those of Georgia Southern through its placement in both Henderson Library and Russell Union. In furtherance, a copy will be hung on one of the walls of Henderson Library’s second floor, and a copy will be stapled on one of Russell Union’s poster boards in the first floor, a hallway near …show more content…

However, after finishing our assignment, I do not think changing the poster’s aura would make the ad more effective since the café-like aspects’ display a subtle association with Starbucks. Moreover, I am most proud of being capable to produce a poster that resembles the chalkboards of Starbucks’ café. Nonetheless, if I had time to continue working on one aspect of our visual argument, I would seek a different, more visually-pleasing font for the texts upon the digital drawings of the beverages to further highlight the delectability of Starbucks autumn seasonal

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