Rhetorical Analysis: The King Of Beer
Anheuser-Busch has been called “The King of Beers” and for decades Budweiser was America's top selling beer. Being one of America's biggest advertising companies has likely contributed to Anheuser-Busch InBev being named the #1 Most Admired Beverage Company for the second year in a row. This advertisement is for Budweiser, although the commercial advertises the journey and story of Adolphus Busch, the co-founder of Anheuser-Busch. It is aimed to resonate with immigrants who have gone through a similar experience or can relate to the journey of reaching their dreams. The purpose of the commercial is to sell beer, but the meaning behind it is to allude to the what good can come of immigration. The Budweiser advertisement uses allusions and images …show more content…
People from all over the world are coming to America to live out their hopes and dreams. Pathos is shown as well by evoking many emotions that can be seen when looked at through different perspectives. Older immigrants may recall this process as they came into a new country for a fresh start many years ago. Other immigrants may have the memories of their experiences brought back after watching this commercial. Another emotion seen is hate by the Americans yelling at the immigrants and also possibly anger given to immigrants who watch this today and feel as if they were treated the same. Allusion can also be seen in the commercial as it references the story of one of the founders of Anheuser-Busch and makes an association with people who may have been through a similar struggle. It also alludes to the hidden meaning of what is going on within our government and within America at this time regarding immigration issues. Adolphus Busch finding his way to his dream helps advertise Budweiser by associating it with strength and success. Immigration is good for our country and economy because it brings new workers, ideas, and entrepreneurs here. Although the commercial is trying to sell beer it shows Adolphus Busch creating the American dream for himself and because of this Budweiser has become one of the most popular beers in America. With all the references shown one thing stands without saying, all Americans at one time or another were immigrants to this
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