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Rhetorical Analysis: The Volkswagen Passat

351 Words2 Pages

In a galaxy far far away…. there was a car that everyone wanted to have. After the super bowl commercial hit people were in love with this vehicle. From its comfortable and upscale cabin which is one of its high points, the fit and finish doesn’t fall behind. The Interior materials quality is one of the best. Not to mention the car features a totally reworked exterior, with the Sirocco like grille and headlights being some of the elements that strike the most, making it such a wanted car. It is the Volkswagen Passat. In order to understand how this commercial persuades us we first need to know what exactly are the the methods of persuasion. The first method is ethos, ethos refers to the way in which a person convinces someone else to believe

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