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Rhetorical Appeals Pathos And Ethos

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This advertisement utilizes the standard text format to capture the reader’s attention. The standard text format consists of a headline, body text, and creative image. The grand image of the watch and company logo captures the reader’s attention, and the text provides details of the brand and the model. Two rhetorical appeals, pathos and ethos, are used. Pathos is an emotional appeal to the reader, and ethos provides credibility to the company selling the product. Pathos is used to suggest to the viewer that a Rolex is special, and by saying the watch has “spanned generations since 1945,” it causes the reader to think about family. By thinking about family, the reader is more inclined to read further into the advertisement, since they

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