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Rhetorical Devices Used In Advertisements

660 Words3 Pages

Advertisements are for notice or announcing a public medium promoting a product, service, or event. This advertisement stated “to keep a slender figure no one can deny “lucky strike” cigarettes, no throat irritation, no cough. The purpose of this advertisement was to influence people who smoked (specifically the new age women), to start buying “lucky strike” cigarettes. The “lucky strike” company used weight as an factor. Being that most people cared about their weight back then this was a great rhetorical element referring to ethos. This advertisement appears to the rhetorical element ethos, because this served as a challenge during this era,and for the culture of new women manifesting into their beliefs of being “slender”. According to

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