ipl-logo

Rhetorical Strategies Used By Snickers To Buy One Candy Bar?

874 Words4 Pages

What would it take for you to choose to buy one candy bar instead of another? Would it be because you love the taste of only one certain candy bar? Maybe because one type can make a bad day slightly better? Would it because you are just hungry? Perhaps, would it be because you remember hearing or seeing a catchy commercial about a certain one? All of these answers could be possible. The Snickers company is probably hoping that out of all the possible answers, the last answer is the right answer when it comes to their advertising. Out of all the possible ways Snickers could have advertised their candy, the rhetorical strategies they have decided to incorporate into one of their commercials has been well chosen to effectively advertise their …show more content…

What could they really mean by this saying? A Snickers bar is really nothing but a candy bar, but the commercial implies that it will do more. It hints that a Snickers bar could do for you what possibly a full or healthy large meal would. In the commercial after Robin Williams takes a bite of a Snickers he instantly transforms into a regular football coach. Hence the saying, “You’re not you when you’re hungry” (Marinescu). It implies that a Snickers will fill you up, take away the hungry feeling, help you perform better, and help you, “keep your head in the game.” Once Williams or the football coach has had his bite of Snickers he returns to his full self and is now ready to continue coaching his team to victory. The use of logos, or logical facts to support claims presented, is not essentially obvious with its presence in this Snickers commercial. Yet, the Snickers company might be on to something when they imply that their candy will perhaps fill one up. They do not tell the nutrition facts of their candy bar in their commercial so I had to buy a Snickers bar and find out for myself. A 1.86 oz. Snickers bar contains: 1 gram of fiber, 4 grams of protein, and a small percentage of calcium and iron. It also contains: 12 grams of total fat, 4.5 grams of saturated fat, 120 milligrams of sodium, 27 grams of sugars, and is 250 calories a serving. Based on the previously listed nutrition facts, it may have been false to assume that a Snickers bar will truly satisfy one’s hunger pains. A Snickers candy bar is not the healthiest of food choices. Most likely it would just serve as a good small

Show More
Related

  • Rhetorical Analysis Of 'Attention Whole Foods Shoppers'

    729 Words  | 3 Pages

    Rhetorical Analysis of “Attention Whole Foods Shoppers” In “Attention Whole Foods Shoppers” by Robert Paarlberg, the main emphasis in the article is that there is a struggle to feed people, particularly in South Africa and Asia due to economic and population issues. His focus is on the lack of involvement of countries around the world that do have food. Throughout the article, Paarlberg talks about how organic agriculture is not going to feed the world and exposes myths about organic food and industrial scale food.

    Read More

  • Rhetorical Analysis: Why Mcdonalds Frries Taste So Good

    962 Words  | 4 Pages

    Rhetorical Analysis: “Why McDonald’s Fries Taste So Good” When it comes to writing, the hardest part is getting the audience interested in what you have to say. Four techniques writers use to attract readers are the use of ethos, logos, pathos and Kairos in their text. Ethos is a method used to gain trust in the author. Logos uses facts and statistics to add credibility to the author. Pathos is used in stories or experiences to connect the readers emotionally to the text.

    Read More

  • Rhetorical Analysis Of Food Inc

    1065 Words  | 5 Pages

    Food, Inc. leaks a certain mystery behind, which contains the true secrets about the journey food takes. Food, Inc., a documentary that demonstrates the current and growth method of food production since the 1950’s, is designed to inform Americans about a side of the food industry. Food Inc. also used persuasion to demonstrates some components of pathos, logos, and ethos while uncovering the mysterious side of the food industry in America. Robert Kenner, the director of Food, Inc., made this film for a purpose. Uncovering the hidden facts and secrets behind the food industry in America.

    Read More

  • 'A Rhetorical Analysis Of The Snickers'

    756 Words  | 4 Pages

    Williams is a celebrity which will make someone want to go buy a Snickers. However, the commercial’s use of the either/or fallacy makes it weak. It introduces the fact that if a person doesn’t eat a Snickers when he or she is hungry then he won’t be able to satisfy his hunger. Besides, it is not proven that eating a Snickers bar can help satisfy a person’s hunger. Though the commercial uses pathos and ethos effectively, the exaggeration of the product and the either/or fallacy was ultimately its downfall.

    Read More

  • Rhetorical Analysis Of Puppy, Monkey, Baby By Mtn Dew

    700 Words  | 3 Pages

    In the advertisement, Puppy, Monkey, Baby, Mtn Dew takes a unique approach to appeal to their audience. The commercial begins with three guys mentioning how they would like to relax for that day, however, a hybrid animal appears out of nowhere. This unexpected appearance leads to a chain of events where eventually the three individuals follow the animal and drink the beverage it gives them. A few rhetorical techniques were used to draw the viewer’s attention, one of them being repetition.

    Read More

  • A Rhetorical Analysis Of Extra-Gum Advertisement

    916 Words  | 4 Pages

    Extra -Gum Advertisement The purpose of this commercial is to encourage the viewer to realize the importance of a stick of Extra gum in their life. The commercial begins with a tender moment between a new father and his young daughter as he chews a piece of Extra gum and makes an origami bird out of the wrapper. The father’s act of giving an origami gum wrapper to his daughter is repeated through different stages of the daughter’s life: at her birthday, at the beach, at the ball game, at the house with a date, and an emotional moment ending with the father’s discovery that she has always kept the origami birds in a special box. The audience of this commercial is everybody who are chewing gum and there is no age limit.

    Read More

  • Rhetorical Strategies In Super Bowl Commercials

    837 Words  | 4 Pages

    He uses the quote “A dad’s gotta do what a dad’s gotta do” which adds, even more amusement to the advertisement. The T-Mobile commercial alludes to a past humorous experience that Steve Harvey had while hosting the Miss Universe Pageant. He read the wrong name when announcing the winner of the pageant, so T-Mobile jokingly hired him to recreate the event for their advertisement. The humor that many spectators will find in this often makes them sway towards T-Mobile rather that its

    Read More

  • Nickel And Dimed Rhetorical Strategies

    381 Words  | 2 Pages

    Jack Nguyen AP English 3 30, July 2015 Nickel and Dimed Rhetorical Strategies and Notes Thesis: Ehrenreich’s personal use of varied rhetorical strategies allowed her to divulge the working conditions and struggles of the poverty-stricken class to the readers in order to provoke them to realize that something has to be done about poverty.. First Body: What: Allusion Pg. 2, Logos Pg. 37. How & Effect: Ehrenreich uses these personal, rhetorical strategies based on her experiences as a low-wage worker in the poor working class. The effect is that Ehrenreich is able to show the readers the conditions in which the impoverished work in and the daily obstacles that they face in life; also there is an appeal to logic and a reference of a poverty idiom. Why: Ehrenreich is deliberately using these rhetorical strategies to incite the readers about the fact that changes need to be done to poverty because it is a detrimental thing to society.

    Read More

  • Sprite Commercial Analysis

    1031 Words  | 5 Pages

    The commercial featuring Drake and the popular soft drink Sprite, was first launched in February of 2010. In the ad, Canadian born rapper Drake is seen standing in a studio attempting to rap with the beat provided to him. It appears the rapper cannot find the “right” words or “feel” the music. The producer asks him what’s going on and Drake responds with uncertainty. A sprite is given to the rapper to drink in the hopes that he will somehow come “alive”.

    Read More

  • Rhetorical Analysis Of Budweiser Clydesdale Ad

    969 Words  | 4 Pages

    The 2013 Budweiser Clydesdale commercial was the first time that people saw this new character as “the man”. When watching this ad, it is clear to see that the major focus was to grab the viewer’s attention by appealing to their sentimental emotions. The use of this advertisement during the super bowl gave Budweiser the recognition they would have otherwise never obtained. By using many rhetorical effects in their ad, the company was successful in grasping the audience’s attention and giving themselves a credible

    Read More

  • Rhetorical Analysis Of Frosted Flakes

    120 Words  | 1 Pages

    This is a prime example of how Kellogg’s Cereal company uses rhetoric in their commercials, more specifically though personification. Kellogg’s has used many forms of rhetoric in their Frosted Flakes commercials since the creation of their famous company, and like all things that have existed for a long period of time, they’re bound to change over time.

    Read More

  • Doritos Rhetorical Analysis Essay

    1068 Words  | 5 Pages

    The commercial from the 1995 Super Bowl use more of pathos appeal- persuading the viewers using emotion. The commercial’s purpose was to have the candidates express their technique and thoughts without heavily showing off the new Doritos. The 2013 Super Bowl commercial primarily focused on logos appeal. The commercial time was spent showing off the new bag of Doritos and the relationship of the father and daughter. Both commercials ran for 30 seconds and was effective to one another.

    Read More

  • A Rhetorical Analysis Of A Commercial

    556 Words  | 3 Pages

    During Super Bowl Sunday, millions of people across the globe tune in to watch the game while also gawking at some of the most popular commercials of the year. Coca-Cola presented its commercial “Love Story” during this past Super Bowl. They are known for having memorable and popular advertisements, this past one was no different. “Love Story” persuades the average person to drink a Coke with any meal along with the ones they cherish.

    Read More

  • Rhetorical Analysis Of Walmart

    1637 Words  | 7 Pages

    Walmart was founded in the summer of 1962 by Kingfisher, Oklahoma native Sam Walton. Although Walton’s original vision for the store was relatively modest, the half century since its founding has seen Walmart morph into one of the biggest companies in the world. Today headed by one Doug McMillon, Walmart boasts more than 5000 stores in the United States of America alone and employs more than 1.5 million people. Walmart is undoubtedly an American institution, yet each Walmart store feels like its own little country. Walmart seems to have its own laws and customs and the people who shop their on a regular basis appear almost primitive in their behavior as they go about raiding the store’s shelves and wrestling with fellow customers for discount flat screen televisions and bulk packages of two-ply toilet paper.

    Read More

  • Rhetorical Analysis Of Colgate Advertisements

    768 Words  | 4 Pages

    Rhetorical Analysis of Colgate Advertisement Most people take care of their teeth, and in doing such, need to buy products to keep their teeth clean, and healthy. Advertisements for a toothpaste company need to be persuasive to their customers so they can keep the business. Color schemes, rhetoric, statistics, and even celebrity endorsements can all be used in advertisements to hook a customer on a product. Dental hygiene products are extremely important to some, and companies must be careful, and meticulous about how their merchandise is being portrayed.

    Read More

More about Rhetorical Strategies Used By Snickers To Buy One Candy Bar?

Open Document