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Rhetorical Techniques Used By Steve Jobs

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the apple company everyone knows and loves was created by Steve jobs he gave a speech on June 12 2005 at the university of Stanford which was an amazing speech. He used many strategies to persuade and keep the audience engaged, the purpose of this speech was to motivate you to do what you love and do it while you can. During the speech he explains how he never completed college and dropped all of his required classes but then stuck around for another 18 months to study what he loved. He loved calligraphy he studied it knowing it wouldn 't help in the future but he followed his heart. He spent all the money his parents have saved just to drop out of school hoping that in the end it would all be ok. The audience of this speech was the young graduates of Stanford that maybe aren 't quite sure yet what they love and want to do.
In order to persuade the audience to stay young, and stay foolish, steve jobs uses the rhetorical techniques of pathos to use emotions to persuade them and ethos so the audience knows that this is coming from a credible source …show more content…

He does a very good job in describing the ups and downs and life and how you should always pursue your passion. “It wasn 't all romantic. I didn 't have a dorm room, so I slept on the floor in friends ' rooms. I returned coke bottles for the five cent deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week”(jobs). this quote is blatantly showing how little he had and turned it to a billion dollar business and because of that the audience sees him as A god of society because there aren 't many people who could do

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