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Rhetorical Techniques Used In War Propaganda Campaign

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During World War II there was a large number of controversial advertisements throughout. Ad campaigns often used various rhetorical devices to express their meaning and impress it upon those who saw it. When making war propaganda or similar types of visual rhetoric, its incorporation into every detail of the piece is necessary to create an easily contained message. The creation of this poster was to attract the eye of those in passing, and imprint its concept without heavy thought, as with many advertisements of this nature. With the use of Pathos, imagery, symbolism, and color scheme, this particular propaganda poster uses rhetoric to catch attention remarkably well. An advertisement like this shows a strong political stance aimed towards the American Public. War propaganda posters are made with the intent of capturing as wide of an audience as possible, they would often be displayed in high traffic areas. Effectively transmitting its message to the largest group possible as to incite particular viewpoints in …show more content…

As seen, Hitler is fearful, and defensive, bent over in a vulnerable position the Americans shooting at him have an upper hand. When in war the public is often needed to side with the government to create an efficient environment to defeat the enemy. The way in which the enemy is depicted forges feelings of superiority among the Americans, they see the enemy as weak and beneath them. The evocation of pity and nationalism that the poster induces are trademark of pathos, and play a large part in the overall message of the poster. Constant exposure to this and similar posters among the public causes a negative rise of opinion, the opposing side becomes a symbol of hate. In the hate however is sense of unition, everyone is together, everyone feels the same way a sense of pride and patriotism is created among the

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