ipl-logo

Strategic Communication Rhetorical Analysis

1626 Words7 Pages

Strategic communication is the new slogan for several resources-inadequate non-profit organizations to intercede tactically in community discussion and advocate a change of attitude in the social theory. Effective strategic communication other than attempting to exercise impact or facilitate an organization’s goal but also involves imperative characteristic such as fostering dialogic interaction, promoting logical discussion to encourage comprehension, hence connecting genuineness and legality (Reddi, 1996). In this framework, public relations practitioners was permitted by strategic communication to deduce their boundary-spanning roles to oversee habitat requirements and relations by the means of statistic circulation (Digman, 1990) and motivate …show more content…

Emphasizing on the messages “fair trade as a substitute example to charity” (Argenti, 2004) apply compulsion on coffee multinationals companies such as Starbucks to acquire fair trade coffee in order to grant morally on customers and parallel their organization philosophy with fair trade practices. Therefore, in order to convince consumers to repeatedly support their cause by using Fair Trade licensed coffee to be one of the rapidly rising section of the US specialty coffee market, Transfair USA enlightened mixture of rhetorics in strategic communication (Fair Trade USA, 2014).Strategic communication in third sector is greatly important as it permits corporation to progress on effective discourses through evolving significant involvement with its key publics through convincing value driven communicationsHence, this is primarily in reuniting the dissimilarity intrinsic in the society-modifying nature of the third sector and its achievement-based placement that contests for community scrutiny and subsidy (Radtke, …show more content…

Hence, two-way communication procedure erodes if organizations manages mainly purely influential and strategic essentials (Jensen, 2002). It is authoritative that the third sector lures its main target publics on its messages based on values driven, by constructing exclusive approaches and connecting in truthfulness and frank conversations. Or else, organizations are certainly losing fighting for social influence if they did not manage to encourage sincere social conversations through strategic communication, constituting obvious pressures to its status and legality.

In conclusion, strategic communication emphasizes on composition of determined senses to accumulate social impacts to reach to an agreement of an organization function in society. The third sector requires to reconsider and improve their messages to safeguard that it stays pertinent to its main target publics in order to be on both sides of their challenging functions of supporting for community causes and engaging for awareness and

Show More
Related

  • Rhetorical Analysis

    1558 Words  | 7 Pages

    Activity theory, as interpreted by Ph.D. candidates, Wardle and Kain, is a process that attempts to see all aspects of activity such as social interactions and use of writing and language to achieve goals. This theory is award winning. Activity theory states that for a system to be effective, the rules, community, subject, division of labor, and motives must be reasonable. These components are shown through the chosen tool of communication most often. When one area of the system is corrupted, the tool will no longer function correctly in order to communicate or achieve its goals.

    Read More

  • ESSA Rhetorical Analysis

    288 Words  | 2 Pages

    Those who were responsible for crafting essa ESSA sought to shift the focus from federal accountability and oversight to more local and state-based control; under President Obama’s waiver program, CCSSI and RTT initiatives, the direction of education policy was one on increased federal control over education. An oft-quoted Wall Street Journal editorial claimed that ESSA would represented, “the largest devolution of federal control to the states in a quarter-century.” Chairman of the House Education and the Workforce Committee John Kline further billed ESSA as a rejection of the “Washington-knows-best approach to education” and touted ESSA as “the kind of responsible education reforms the American people want and deserve.” While the rhetoric

    Read More

  • What Are The Rhetorical Strategies In Speech By Florence Kelley

    343 Words  | 2 Pages

    This speech by Florence Kelley is filled with numerous rhetorical strategies. Giving her speech in Philadelphia, she touched the hearts of many. Appealing to the emotions of the other women in the audience, Kelley got her point across. She despised child labor as she felt it was dangerous and inappropriate. By using rhetorical strategies such as imagery, anaphora, and forced teaming, she engages the right audience (women attending the suffrage convention) whom were already seeking change.

    Read More

  • Seaver's Rhetorical Techniques Used In Advertising

    815 Words  | 4 Pages

    Robin Williams once said, “No matter what people tell you, words and ideas can change the world”. So, why limit those words and give people ownership of them, shouldn’t everyone have free access to words? Ira C. Herbert, from the Coca-Cola Company didn’t thinks so. Herbert, in his letter to Richard Seaver, Executive vice president of Grove press, demanded that Seaver should discontinue the use of the phrase, “It’s the Real Thing” in their advertisement because Coca-Cola has made use of it in their advertising in the past. Seaver replied adopting a very sarcastic and mockery tone.

    Read More

  • Wild Tongue Rhetorical Strategies

    921 Words  | 4 Pages

    Throughout the reading by Gloria Anzaldua, we as readers, get to view the way she lived and to relate with the text. Gloria was born in Rio Grande Valley of South Texas in 1942. When Gloria was at a young age, she was shamed and embarrassed for the way her voice sounded. Growing up, she was told, “If you want to be American, speak American, if you do not like it, go back to Mexico where you belong” (Anzaldua 2). When she was told this it made her very upset.

    Read More

  • Rhetorical Analysis

    202 Words  | 1 Pages

    For my final project of the semester, Project 4, I decided to revise my rhetorical analysis of project 2. I took your comments and feedback very solemnly, to avail further my inditement. I understood the feedback consummately, and optically discerned precisely what I needed to do. The main thing I wanted to fixate on was understanding that the paper was filled with many conceptions, and constructing it down to precise conceptions, and expounding them exhaustively. I abstracted some conceptions that I believe that weren’t apart of the process of explicating the argument or how it works.

    Read More

  • Rhetorical Analysis: The Challenger Address

    1390 Words  | 6 Pages

    Speeches are used to commemorate points of history, and inform the general public of the product of their history but what makes a speech so impacting on it’s audience? Rhetorical devices give speeches and works of literature a way that can convey feelings or ideas to a viewer. When addressing during times of war or chaos, people such as Ronald Reagan, Abraham Lincoln, and Winston Churchill used these terms to better connect with their audience. Without these tools of the english language, dialogue and literature would be all the more dull and unappealing. However, with these useful instruments, writers and speakers can better communicate through some of the many rhetorical devices.

    Read More

  • Rhetorical Analysis Of The Ways We Lie

    609 Words  | 3 Pages

    The White Hat Prevails All Within Stephanie Ericsson essay, “The Ways We Lie”, she did a profound job of explaining and deciphering the reasons as to why people lie. Ericsson explains how specific lies carry dire consequences and may be detrimental to the individual being lied to. Her target audience is everyone because, lying is an action that relates to us because it’s an internal instinct given certain situations. To add, she outlines her essay by including relatable situations that happen in real life as the foundation of her argument. By using both elements of ethos and pathos, Ericsson strategically uses rhetorical strategies in order to bring awareness to the effects of dishonesty.

    Read More

  • Nickel And Dimed Rhetorical Strategies

    381 Words  | 2 Pages

    Jack Nguyen AP English 3 30, July 2015 Nickel and Dimed Rhetorical Strategies and Notes Thesis: Ehrenreich’s personal use of varied rhetorical strategies allowed her to divulge the working conditions and struggles of the poverty-stricken class to the readers in order to provoke them to realize that something has to be done about poverty.. First Body: What: Allusion Pg. 2, Logos Pg. 37. How & Effect: Ehrenreich uses these personal, rhetorical strategies based on her experiences as a low-wage worker in the poor working class. The effect is that Ehrenreich is able to show the readers the conditions in which the impoverished work in and the daily obstacles that they face in life; also there is an appeal to logic and a reference of a poverty idiom. Why: Ehrenreich is deliberately using these rhetorical strategies to incite the readers about the fact that changes need to be done to poverty because it is a detrimental thing to society.

    Read More

  • Social Media Rhetorical Analysis

    1348 Words  | 6 Pages

    In her essay, “I Had a Nice Time with you Tonight, on the app,” Jenna Wortham believes that social media apps are a helpful way to connect. Wortham swears by apps and is grateful that she can communicate with her boyfriend who is three thousand miles away. Yet some may challenge the view that Social Media apps are a reliable and effective method of communicating, Sherry Turkle stresses people are substituting online communication for face-to-face interaction. Although Turkle may only seem of concern to only a small group of people, it should in fact concern anyone who cares about the negative effects social media can have on people. In her eyes, nothing can replace person-to-person communication.

    Read More

  • Racism In Sociology

    1148 Words  | 5 Pages

    A first look at Communication Theory. New York: The McGraw-Hill Companies. Introduction To the study Of Society Journal (1)

    Read More

  • Persuasion From Candidate: A Rhetorical Analysis

    606 Words  | 3 Pages

    In the essay What We Can Learn About the Art of Persuasion from Candidate Abraham Lincoln: A Rhetorical Analysis of the Three Speeches That Propelled Lincoln into the Presidency, Michael Loudenslager analyzes the rhetorical devices used by Abraham Lincoln that made him the most prominent political figure of the day. When Loudenslager’s analysis is employed to real world applications in various business ventures, this knowledge can be extremely useful in becoming a successful persuader in every facet of life. To begin, Loudenslager gives a brief overview of Lincoln’s extensive legal career. This history in and of itself is not terribly important to the overall message of the essay, but it helps outline a context with which Lincoln became the

    Read More

  • The Importance Of Rhetoric In Education

    467 Words  | 2 Pages

    Rhetoric should come back as a staple in learning. Rhetoric can help students recognize persuasion and develop critical thinking skills. Jay Heinrich says in his book that rhetoric has been an essential part of education throughout history. Only recently has rhetoric become generally unpopular. Bringing back rhetoric to students can open up a whole new world of understanding that they might never have seen before.

    Read More

  • Effective Communication In The Workplace Essay

    861 Words  | 4 Pages

    M.W. Cummin describes the word communication “process of conveying message (fact, ideas, attitudes and opinions) from one person to another so that they are understood”. [1] Communication in business: For businesses to be successful it is very important that communication must be effective. Effective communication

    Read More

  • Starbucks Csr Analysis

    704 Words  | 3 Pages

    This essay is an analysis of corporate social responsibility of Starbucks Coffee company. Starbucks company, which operates retail shops to offer coffee and cups, was founded in 1971 in Seattle, United States. Nowadays, Corporate Social responsibility (CSR) can increase sales volume and brand awareness and image to lead companies to succeed in business. Therefore, CSR is important for many organizations and public. Starbucks has success to operate in CSR.

    Read More

More about Strategic Communication Rhetorical Analysis

Open Document