Rhetoric In Strategic Communication

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Strategic communication is the new slogan for several resources-inadequate non-profit organizations to intercede tactically in community discussion and advocate a change of attitude in the social theory. Effective strategic communication other than attempting to exercise impact or facilitate an organization’s goal but also involves imperative characteristic such as fostering dialogic interaction, promoting logical discussion to encourage comprehension, hence connecting genuineness and legality (Reddi, 1996). In this framework, public relations practitioners was permitted by strategic communication to deduce their boundary-spanning roles to oversee habitat requirements and relations by the means of statistic circulation (Digman, 1990) and motivate…show more content…
Emphasizing on the messages “fair trade as a substitute example to charity” (Argenti, 2004) apply compulsion on coffee multinationals companies such as Starbucks to acquire fair trade coffee in order to grant morally on customers and parallel their organization philosophy with fair trade practices. Therefore, in order to convince consumers to repeatedly support their cause by using Fair Trade licensed coffee to be one of the rapidly rising section of the US specialty coffee market, Transfair USA enlightened mixture of rhetorics in strategic communication (Fair Trade USA, 2014).Strategic communication in third sector is greatly important as it permits corporation to progress on effective discourses through evolving significant involvement with its key publics through convincing value driven communicationsHence, this is primarily in reuniting the dissimilarity intrinsic in the society-modifying nature of the third sector and its achievement-based placement that contests for community scrutiny and subsidy (Radtke,…show more content…
Hence, two-way communication procedure erodes if organizations manages mainly purely influential and strategic essentials (Jensen, 2002). It is authoritative that the third sector lures its main target publics on its messages based on values driven, by constructing exclusive approaches and connecting in truthfulness and frank conversations. Or else, organizations are certainly losing fighting for social influence if they did not manage to encourage sincere social conversations through strategic communication, constituting obvious pressures to its status and legality.

In conclusion, strategic communication emphasizes on composition of determined senses to accumulate social impacts to reach to an agreement of an organization function in society. The third sector requires to reconsider and improve their messages to safeguard that it stays pertinent to its main target publics in order to be on both sides of their challenging functions of supporting for community causes and engaging for awareness and
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