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Rhinegeist's Target Market Essay

1427 Words6 Pages

Rhinegeist's target market primarily comprises millennials (aged 25-40) and generation X (aged 41-55). These age groups have shown a strong interest in craft beer and are willing to explore unique flavors and styles. Based on findings from the Social Media Audit and other research, several key trends occur within Rhinegeist's audience:
Urban Dwellers: Rhinegeist's target market is predominantly in urban areas, including city residents and those near urban centers. The brand's presence and popularity are often stronger in metropolitan areas with a thriving craft beer culture.
Craft Beer Enthusiasts: Rhinegeist appeals to consumers who already have some knowledge and appreciation for craft beer. They may be familiar with different beer styles …show more content…

She enjoys exploring new experiences, whether trying new cuisines, attending local events, or discovering unique products. Kylie is open-minded and seeks quality and exciting flavors in her choices. While she may not be familiar with Rhinegeist craft beer, she is eager to discover and learn about new brands offering exceptional beer experiences. Annie has a bachelor’s degree in graphic design and makes a moderate annual income of $45,000-60,000. She is a food enthusiast who explores diverse flavors and new culinary delights. As a graphic designer, Annie has a keen eye for creativity and aesthetics. She appreciates visually appealing designs, unique branding, and innovative concepts. Annie is adventurous and curious, always seeking new experiences and flavors. She is open to exploring different brands, flavors, and styles that pique her interest. Consumers like her are drawn to brands with compelling stories and an authentic identity (Zahay, 2021). They appreciate brands that share their journey, values, and brewing philosophy, creating a deeper …show more content…

According to Pew Research, 81% of all US adults report using YouTube, 69% Facebook, 40% Instagram, and—another 48% of young adults aged 18-29 report using TikTok (Pew, 2021). The study also indicated that of all social media platforms, adults were most likely to check Facebook every day, followed by Snapchat and Instagram. (Pew, 2021) 54% of YouTube users reported checking the site daily and 29% weekly (Pew, 2021). While it did not rank as the most popular in 2021, current estimates say that Instagram will be one of the most popular apps in 2023. According to HubSpot, a survey of marketers revealed that 52% anticipated increasing their investments on this platform for the coming year as the app "yields the highest ROI and engagement" (Rodrique,

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