Rhode Island Case Study

I. Current Environment

A. 73% of those very or fairly likely to vote believe Rhode Island is on the wrong track
(Q3)

B. While there is not as much support as for a couple of others bond issues, it does major majority support as 58% lean toward voting yes and 8% are undecided (Q4)

C. Current feelings about affordable housing in Rhode Island: 1. Finding an affordable place to live in Rhode Island: 54% of respondents feel that it is a “very big” problem or a “fairly big” problem, 23% feel that it is a
“moderate” problem

2. The cost of buying a home in Rhode Island: 48% feel that it is a “very big” or
“fairly big” problem while another 26% think it is a “moderate” problem

3. The price of renting an apartment in Rhode Island: 50% of respondents think
this

Target Audiences

A. Could target audiences whose percentage of potential yes votes when up at the end of the survey (Q14 v. Q4):

1. Republicans: 41% said they think they will vote yes v. 31% at the beginning of the survey

2. Men: The percentage of men who thought they would vote yes was 8 points higher at the end of the survey (Women were 5 points higher)

3. Those ages 35-64: The yes vote among 35-49 year olds was 10 points higher at the end of the survey and among 50-64 year olds the yes vote was 11 points higher

4. Those who make $50,000+: The yes vote for those making more than $75,000 was 10 points higher at the end of the survey, while the yes vote among these making $50-75,000 was 9 points higher

B. I would also target those making less than $30,000. They were the one demographic that had a smaller percentage saying they thought they would vote yes at the end of the survey (-9 points)

III. Recommendations

1. For the target audiences, see which reasons (Q5a, 11, 12) most resonated with them and use those