Richard Lewis's Model Of Cross-Culture Communication
Learning about Lewis ' model and theory is exciting, which is a shortcut to the pluralistic world. As the increasing frequency of cross cultural communication and economic exchange, there is a challenge named cultural differences. It is inevitable that cultural differences exits in national communication. For multinational corporations, understanding culture differences well means manage employees well, and the cooperation with other multinational corporations also becomes easier. Fortunately, Lewis ' theory came into being, which Lewis uses model to explain every cultural in the world. From this model, people can find out a country with cultural features conveniently and get a better understanding of cross-culture communication.
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According to the different style of working, he classifies countries as “linear-actives”, “multi-actives” and “reactives”(Lubin,2013). Linear-actives refers to those people who follow the time table strictly. Multi-actives are those people who prefer flexible work. They plan work base on priority. Reactives refer to those people who put etiquette first. Those people are always serious about others opinion. Those strict countries such as Germany belong to linear-actives. Outgoing Italy and Latin America are in the multi-actives group. Polite China and Vietnam are typical countries in the reactives group. Of course, not all the countries have so obvious and single feature. This is why the chart of Lewis model is a triangle: the three corners are linear-actives、multi-actives and reactives, respectively. Also, they are given colors which are suitable for their cultural
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