Case Study: Riordan Manufacturing

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Riordan’s Strategic Plan
According to The Strategic Management Group (2015), “Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization's direction in response to a changing environment.” Strategic Planning is a deliberate way management can mold and shape their company to reach their goals.
In order for Riordan manufacturing to become a global leader in plastic manufacturing and injection molding, they will need a strategic plan. Riordan must determine their strategies, decisions, and actions to increase their performance. In order for Riordan to remain competitive they must use environmental scanning, strategy formulation, strategy implementation, evaluation, and control (Wheelan & Hunger, 2010). Environmental scanning includes gathering important internal and external information. This
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Remaining responsible is vastly important to any organization. Many strategic plans will alter some of the organization’s policies, procedures, and practices. When conducting the environmental scan, management must collect information for the company to understand what is and what is not ethical. According to Wheelen & Hunger (2010), Riordan’s ethical responsibilities “are to follow the beliefs and behavior of the organization in society.” As a plastic manufacture, society expects Riordan to use recycled plastic to help protect the environment. By using up older water bottled, Riordan can help protect the environment by not polluting the environment by producing more. There are environmental activist that believe if you harm the world, they will protest your products which could eventually lead to them losing
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