Event Management Essay
Events are taking place and its importance is increasing day by day for the organisation as the tool for marketing communication. Event management area is something that has inter disciplinary task field, addressing the most diverse field of practice and research establishments. As careful precise execution and preliminary planning are very essential for the events, the modelling languages can play a great role in contributing greatly with the systematic design for event management systems.
Event management involves the process of co-ordinating and planning the event as usually referred as the event planning and this includes proper scheduling, coordinating, arranging speakers, site selection, budgeting and acquiring necessary permits. As
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Risk management can be represented in various forms as the major element of responsibilities like with producing and planning the events. According to Eisen & Escudier (2012), risk management is considered to be the function that is taken place when an event is organised, designed and conceived. It is important that Risk management should be carefully entrenched in event designing and throughout its production and development process for ensuring the risk linked with the events are effectively managed and being cost efficient (Eisen & Escudier, …show more content…
The article has also presented literature for event marketing, approaches and event management in order to diversify their study. Although, the entire literature discussed the role of event management, however the paper has put individual attention on different scope of event management namely transportation, risk management, marketing and PR, human resources and budgeting.
The criteria for managing and organisation the event were evaluated and it was also mentioned that all the expenses and costs were provided by Turkish Basketball Federation. It was observed that adequate and well qualified human resources were placed and there were proper volunteers and employees to guide people. In order to promote the event, proper activities were arranged in City Centre, university campus and shopping malls. The target audiences for the event were students, families and audiences that have greater interest like watching basketball from five years or
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