Case Study: The Ritz-Carlton Hotel Company
1. Introduction
In the beginning of 1900s, the first Ritz-Carlton hotels were built in Boston, Pittsburgh, Philadelphia, Boca Raton and Atlantic City. The Ritz-Carlton Hotel Company originally started with the hotel in Boston which now serves as a basis of service standards for other Ritz-Carlton hotels across the world. The logo was created in 1965 by combining the lion and the crown. The crown is the symbol of royalty here, while the lion stands for wealth. All this demonstrates sophistication and elegance (The Ritz-Carlton, 2016). The Ritz-Carlton company became the first service business that was rewarded twice with the Malcolm Baldridge National Quality Award (Go2hr.ca, 2016). The hotel chain ensures that they provide excellent technical
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His main focus was establishing discipline and respect among employees as well as ensuring that elegancy is everywhere in the hotel (Hospitalityleaders, 2016). His vision was focused on providing satisfaction to every single guest, and if a customer did not like food or wine, the item was immediately replaced (Minett, 2015).
2.3 Leadership style of Cesar Ritz
Cesar Ritz always wanted to do everything perfectly, while being a taskmaster. He was energetic and goal-oriented. His leadership was focused on providing excellent service (eHotelier, 2016).
Cesar Ritz is known for his charismatic and visionary leadership style. He believed that guest can never be wrong. He adapted creativity in the design and physical environment without forgetting about first-class standards. All that helped Cesar Ritz to stay inspirational (Abfk-leadershipmanagement.blogspot.sg, 2016).
3. What was the core of the company’s success to reach a high level of efficiency in production and
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They always aim to meet and go above the expectations of guests to maintain the high level of customer satisfaction (UK Essays, 2013).
4.2 The Ritz-Carlton Mystique
The Ritz-Carlton Mystique refers to forming the brand’s reputation and the atmosphere of all the locations counting to more than 70 through accurate collection of data and through a wide educational basement that is used to transfer the findings. The Ritz-Carlton pays close attention to the things that other hotels ignore and then make use of this data (Robison, 2008).
4.3 Key factors to success and the plan on how to meet the excellence in manufacturing of quality product
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