Ritz Carlton Competitive Advantage
A familiar organization and the analysis of its competitive advantage
There are several organizations that have competitive advantages in the industry. However, one familiar organization that has maintained its competitive advantage in its industry is the Ritz-Carlton hotel. Founded in 1983 and headquartered in Chevy Chase, Maryland, United States of America, Ritz-Carlton is regarded as one of the best in the hotel industry and has received several accolades for great customer services (Ritz-Carlton Hotels & Resorts, n.d.). Nevertheless, to fully understand its competitive advantage in the industry, it is essential to analyze how the organization operates. The Ritz-Carlton hotel management understands the value of employees; therefore, investing
…show more content…
The organization has explicitly kept this advantageous environment over other organizations by improving its service capacity. Additionally, the organization ensures that it stays ahead of its rivals by engaging in research and development that focuses on luxury products and market analysis. The Ritz-Carlton hotel uses data from its research to predict the future of the industry; therefore able to dictate what and how the market will trend in the foreseeable future. Another factor that keeps the organization’s advantage over its rivals is that while rivals tend to become a hotel brand in the industry, Ritz-Carlton has rather position itself to be a leader and lifestyle brand that constantly develop new properties and ensure that customers live the culture of the hotel. The final factor that has kept the advantage of the organization intact is the culture of trust that exists between the management and employees. The leadership of the hotel lives and communicates the organization’s value to employees who in turn satisfy customers in a way that they often anticipate a return visit. These are some of the reasons that the Ritz-Carlton hotel continued advantageous environment over its rivals has persisted in the hotel and resort industry (Reiss, …show more content…
Through a meticulous analysis, the organization has specific trademarks of empowering employees to settle disputes with customers even to the extent of offering compensations and benefits packages without consulting the management. Though competitors would have the intention to erode the competitive advantage of the Ritz-Carlton hotel; they, however, do not possess the requisite resources and capabilities to make it a reality. As long as they cannot replicate and imitate what the Ritz-Carlton hotel is doing, it is fair to conclude that the trend of dominance will continue for a very long
J. C. Penney's Organizational Culture
1033 Words | 5 PagesWhen employees see they are valuable to the company and they are secure it gives them confidence and in return they give their loyalty to the
Premier Inn Swot Analysis
1718 Words | 7 PagesResources and Capabilities VRIO Framework V R I O Competitive Implication Strong corporate culture + + + + Sustainable competitive advantage Strong investment in R&D + + + + Temporary competitive advantage Outstanding customer service + + + + Sustainable competitive advantage
Business Analysis: Outrigger Hotels And Resorts
961 Words | 4 PagesTheir strategic position is to provide a leisure experience for people who came to our hotel and enjoy the holiday. The firm’s CSF are strengthening electronic relationships with distributors, improving its trademark hospitality and customer service, better managing inventory yield, and better integrating its international properties were crucial stepping stones to the firm’s continued success. (Outrigger case 103&117) 2 How well are the current IS resource serving the needs of Outrigger Hotels and Resorts?
Swot Analysis Of Apple Marketing Strategy
3863 Words | 16 Pages1.0. INTRODUCTION Every organization strives to benefit from creating value for its customers, in the most effective way, for the purpose of attaining competitive advantage in the business environment in which they operate. Philip Kotler(2015) defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”. According to Hollensen (2003), a strategy is a fundamental pattern of present and planned objectives…”
Hilton Garden Inn Marketing Strategy
1248 Words | 5 PagesKETING STRATEGY A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage. Or it is a process or model to allow a company to focus limited resources on the best opportunities to increase sales and there by achieve sustainable competitive advantages. The marketing strategies of Hilton Garden Inn are as follows. Philip Kotler defines marketing as a social process used by the people, individually or in a group to achieve what they want by the creation or exchanging their product details and their values with others.
Barclays Competitive Advantage
1910 Words | 8 PagesTherefore, the source of competitive advantage for Barclays would be quality customer care as envisaged in their strategy in citizenship and continuous development of new and unique products for the market. The ability to enjoy economies of scale from supplies and large capital structure should also offer Barclays, a hand in increasing competition. Institutional capabilities and endowment Barclays bank has both physical and intangible resources to help it grow to a leading financial institution in its strategic plans. It has both distinctive and threshold capabilities to allow it create a competitive advantage against its rivals (Warner, 2010).
Competitive Case Analysis Of Wilkerson's Company
1770 Words | 8 PagesNow, like any other company out there in the corporate world, they all come across a point in business where they face a competitive situation, due to either their product line, pricing, or their financial system. According to our
Marriott Corporation Case Study
1050 Words | 5 PagesWeighted average cost of capital for Marriot Corporation: In order to determine cost of capital, first we need to find out cost of equity and cost of debt. For determining the cost of equity we need to determine the beta for the target leverage ratio. According to the information provided by exhibit 3 equity beta is estimated at 0.97 when equity-to-total capital ratio is 0.59. Therefore we need to find unlevered beta value so that we can find firm’s equity beta at the desired leverage ratio as mentioned in Table A. Tax bracket of 44% is used based on ratio of income taxes to income before income taxes (175.9/398.9) in Exhibit 1.
Rosewood Hotels Case Study
1037 Words | 5 PagesEach hotel and resort featured details and aspects that reflected local character and culture of the location embodying Rosewood’s “Sense of Place” philosophy, meaning each of its properties is uniquely defined by the location. This differentiated Rosewood’s properties from the competitors. Corporate Branding Strategy: Rosewood Hotels & Resorts had very low brand awareness among its guests. To encourage guests to use more than one Rosewood hotel, two possible approaches were considered.
Holiday Inn: Porter's Five Forces Of Industry
1384 Words | 6 PagesThe Five Competitive Forces of Industry will influence prices, costs and investment (Porter, 1980). The potential retaining of customers, profitability of a holiday inn can be determined by being aware of the strengths and weaknesses of the hotel industry. (Figure 2.2: Porter’s Five Forces Model (Source: Adapted after Porter,2008) Porter’s 5 model helps in success of Holiday inn between suppliers and buyers. Giving customers the service they are looking for, acquire customers, retain customers and looking externally how the competitors are doing is very important. To ignore the power of customer relationship is not an option.
Marriott International Vs Airbnb Case Study
1094 Words | 5 PagesMarriott International vs. Airbnb Although Marriott International has a competitive advantage of being the largest hotel company in the world, experiencing years of remarkable growth with the acquisition of Starwood Hotels, and ranking at number 163 on this year’s Fortune 500, it operates in a highly competitive market. The recent success of Airbnb, for example, has had major effects on the hotel industry as it has quickly become a threat. Airbnb, founded in 2008, is an online hospitality service that provides short-term lodging and unique travel accommodations around the world with more than 3,000,000 lodging listings in 65,000 cities and 191 countries.
Marriott Organizational Structure
846 Words | 4 PagesLoyalty b. Profitability c. Growth Organization Strategy of Marriott International Inc. Marriott is a worldwide franchiser and operator of hotels .They have unique competency in their business. They used various strategies which made them distinctive from other players of hospitality.
Role Of Stakeholders In Aviation
963 Words | 4 PagesA company 's customers are entitled to fair trading practices but they are not entitled to the same consideration as the company 's employees. Stakeholders around the hotel: 3.1. Local governmentThe decisions of government, inevitably affect different groups within society. Increasingly, the government are
Ritz Carlton Organizational Structure
2427 Words | 10 PagesThe purpose of this report is to find solutions to the prevailing issues in Ritz Carlton like an increase in absenteeism, demotivation, a decrease in productivity level as well as discrimination, underpay and conflicts arising between team members. For the purpose of this assignment, the focus will be on providing recommendations to improve the culture, working environment, structure, motivation of employees and strengthen team-working. Ritz Carlton is using a hierarchical and centralised structure, first of all, different type of structures will be proposed to find the right one.
Intercontinental Hotel Marketing Strategy
1794 Words | 8 PagesMarket segmentation has been the positioning strategy for Intercontinental Hotels, and it is important that it is done well to consider critical features of each segment adequately. Moreover, market differentiation must promote the difference between the different brands so as to create awareness to each target consumer of the most appropriate brand. For instance, the strategy must inform the market of the difference between the Holiday Inn brand and the Holiday Inn Express brand. This differentiation is important since it will encourage business travelers to opt for Holiday Inn Express while those looking for recreation chose Holiday Inn. Consequently, each consumer will get the best service that is suited to their needs and hence create customer satisfaction in the varying
More about Ritz Carlton Competitive Advantage
J. C. Penney's Organizational Culture
1033 Words | 5 PagesPremier Inn Swot Analysis
1718 Words | 7 PagesBusiness Analysis: Outrigger Hotels And Resorts
961 Words | 4 PagesSwot Analysis Of Apple Marketing Strategy
3863 Words | 16 PagesHilton Garden Inn Marketing Strategy
1248 Words | 5 PagesBarclays Competitive Advantage
1910 Words | 8 PagesCompetitive Case Analysis Of Wilkerson's Company
1770 Words | 8 PagesMarriott Corporation Case Study
1050 Words | 5 PagesRosewood Hotels Case Study
1037 Words | 5 PagesHoliday Inn: Porter's Five Forces Of Industry
1384 Words | 6 PagesMarriott International Vs Airbnb Case Study
1094 Words | 5 PagesMarriott Organizational Structure
846 Words | 4 PagesRole Of Stakeholders In Aviation
963 Words | 4 PagesRitz Carlton Organizational Structure
2427 Words | 10 PagesIntercontinental Hotel Marketing Strategy
1794 Words | 8 Pages