Ritz Carlton Swot Analysis
The Ritz-Carlton hotel background Located on floors 102-118 in the International Commerce Centre overlooking Hong Kong’s Victoria Harbour, The Ritz-Carlton, Hong Kong and the hotel’s 360-degree panoramic views offer a virtual map of the city – where guests can see a destination full of unlimited possibilities. But they just may want to stay put for a while, as one of the most prestigious five star hotels in Hong Kong offers an inviting place to revel and relax in truly serene surrounding SWOT analysis Strengths -About the location of The Ritz-Carlton is nearby Kowloon MTR station. Due to The Ritz-Carlton is City Center, so travelers can easy to go this hotel. -About the reputation of The Ritz-Carlton, the company have global visibility. For example, The Ritz-Carlton in …show more content…
According The Ritz-Carlton official page, if occupied one day for the room need $4,200. -Facing tough competition from major competitors, for example W Hotel is nearby The Ritz-Carlton. W Hotel is same type hotel with The Ritz-Carlton, such as five star hotel, same of have bar and same of is international brand, so maybe have a strong competitor will effect company business. -Most of the product rely heavily internet system, so if the internet be hack, customers information will be steal. And then, if the internet system destroyed that affect the service quality, such as will delay customers check-in or check-out process. Moreover, if the internet server destroyed the customers cannot through internet reservation, that maybe affect company meet target. -About the lack of talent staff, due to high employees turnover rate, so hotel always need to hire part-time employees, but part-time employees without experience, that maybe the part-time employees cannot to meet the management's high quality services, that maybe effect hotel
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