River Rock Resort Case Study

River Rock Resort: -

1. Integration with Airbnb provides it with high occupancy rates as the unoccupied rooms can be booked by the customers at cheap rates. Earlier, this was not possible and unoccupied rooms were more of a sunk cost to the hotel owners

2. Airbnb provides a platform for hotel owners to market their hotels across varied geographies and transact seamlessly.

3. Airbnb was earlier perceived as a threat to hotels but in – contradiction, Airbnb and hotels exist in harmony which is a win-win situation for both the parties.

Benjamin: -

1. Houses with kitchens are also available on Airbnb platform for families with specific dietary requirements.

2. Cheap accommodation with excellent facilities

3. A platform where customers can easily navigate through all their options and find the best fit for them

4. Get reviews from people who have already stayed in the Airbnb rooms they are booking

Brian and Cheskie Point of view:

Nonetheless, the idea of listing your house up for rent was not much of an original one at the time, but what separated our model from the local bed and breakfasts was the easy accessibility of their listings, and the offer of short-term stays, which was in demand in an already saturated market. We started acting as an aggregator, and it is merely a middle agent that helps the two sides connect, hence Airbnb is a two-sided platform. We earn revenue from both the sides through percentage service fees, that is both the sides of the platform are the money-making sides for Airbnb.

We are currently valued at approximately $30 billion US dollars, and active in more than 34,000 cities across 190 countries and every city is unique; for scale, there are 195 countries in the world. You can imagine, on daily average around 140,000 people stay in an Airbnb listed accommodation. Amazing