Robert Nardelli's Case

1. Choose one of the companies listed here and explain how it has achieved business success.

I personally believe that timing is one of the most important things when making a new business. In Robert Nardelli case; he was able to make a lot of money off of the Baby Boomers by helping furnish new homes with quality goods. He also made it easier for the customer to shop by implementing technology into his stores, things like self-checkouts and wireless scanners.

2. Why is it important for all of DreamWorks’ functional business areas to work together? Provide an example of what might happen if the DreamWorks marketing department failed to work with its sales department.

It helps everything flow better if the departments are communicating together. For example, of the sales department isn 't talking to the manufacturer about if the product not selling they don 't know if they need to

3. Why is marketing important to an organization like the Boston Red Sox? Explain where Major League Baseball is in the product life cycle.

It helps them make more money. if the fans are not liking a certain product they would take it off the shelves or replace it with something new so that there 's no overstock of a bad product.

4. Which types of financial statements are most important to Home Depot’s business?

Cash flow statement which allowed them to upgrade their product. income statement which shows them that their product or selling. balance sheet which helps the company be more organized

5. Identify the marketing mix and why customer segmentation is critical to PepsiCo’s business strategy. marketing mix helps them tweak their product to get the most bang for their buck. It’s defined by the four P’s which are product, price, place, promotion, and promotion. customer segmentation helps them to identify what would be the best pricing and what kind of areas to place their product.

6. Explain business process reengineering and how a company like GE can use it to improve