Industry Attractiveness Case Study Rodamas

To measure “Industry Attractiveness” and “Competitive Position” for Rodamas’ Strategic Business Units (SBUs), the team first identified the most relevant indicators for each matrix and assigned them a weighting factor based on their importance and relevance. Thereafter, the SBUs were evaluated against each indicator and given a factor ranking score from 1.00 to 5.00.
The weighted score of a SBU’s “Industry Attractiveness” is the sum of the product between its factor ranking score for each indicator and the associated weighting factor. The same then applies for its “Competitive Position” weighted score.
Weighted Score = w1(FV1) + w2(FV2) + w3(FV3) + ... + wn(FVn)

1.2 DETERMINING FACTOR RANKING SCORE
1.2.1. Subjective Evaluation Of Available Market Information

For competitive intensity, global opportunities and brand equity, the team had assigned a rounded factor ranking score based on our own evaluation of information available in the two Rodamas cases and additional sources stated below.

1.2.2. Benchmarking

For the rest of the indicators with quantitative measurements, the results for each SBU were obtained from the available sources. The SBU with the least favorable metric for that indicator served as the benchmark and was scored 1. The scores of the other SBUs for that indicator were then the ratio of

With Asahi Glass Co. Ltd investing in a new float glass furnace in Indonesia, Asahimas can expand its production capacity of high-value glass products, an opportunity for Rodamas to unlock new growth opportunities and strengthen its competitive position. With competitors rapidly advancing domestically, Rodamas should look to expand its export business to emerging nations like China and Indonesia, where reduced trade barriers and increased demand would enable it to maximize its increased