Social media contributes to marketing which advertising has been a big deal on internet. Marketers appear to be curious on the opportunities to post advertisements on the World Wide Web. Internet had more advantage on making easy transactions between the consumers (Wen, 1997). Digital advertising, also called “Online Advertising”, is the use of internet as the media of marketing to gain and attract more customers (Beal, 2015). The popularity of internet brought more ideas on
The internet and social media are now deeply embedded in our everyday life as well as our daily routines. Today, social media is affecting our social interactions and personality development more than ever. Today’s adolescents, more than previous generations, are dependent on social media because they were born at the time social media was reaching its peak. In recent years, more than 1.5 billion people are a part of the social media site Facebook(Brailovskaia and Margraf). According to Sultan Alzahrani, a computer engineer in Science and Technology, and Christian Bach, an assistant professor and Biomedical Engineer in Technology Management, child and adolescent personality development is becoming more dependent on their interaction and involvement
Social media is a burgeoning form of media just recently being studied. Its ability to connect a wide range of people, including those in a political position of power, is bound to have an effect on the voting populace. Sites like Twitter and Facebook allow for the uncensored opinions of close friends, family members, celebrities, and other important figures to be emphasized in a way that traditional face-to-face communication cannot accomplish (Bennett, 2012). As a result, political scientists have taken advantage of this new tool, attempting to see if social media influences voting patterns, ideological preferences, and even more individualistic political aspects. One change caused by social media has been more public access to politicians.
Why is it an issue now? Researches of the past years shows- In Europe and America over 80% of teens and young adults are using social media of different types. Soft drink giant Coca-Cola is already integrating Facebook as a part of their marketing plans with 20 million of Facebook fans. Those kinds of changes indicate to significance of social media marketing for present world. What could this research shed light on?
In the future, this tendency will increase with time. Politicians like Trump will take this advantage of the media and the social network impact in order to attract the attention of the voters. The more it is talked or written about someone, the more it is known about that person creating the so-called media politicians. Our society is a witness of how political communication has
Each year numerous amount of people become a social media user. The eMarketer website estimated that by 2019 “there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017” (1). A great deal of those users utilizes social media to communicate their opinion to other users; as a matter of fact, these users might change their perspective a certain person might have on a topic. Social media is a marketing tool, therefore people utilize those social media platforms to pursue, and even manipulate the public to think in a certain way; hence, why social media can influence the public opinion. The phenomenon call “mob mentality” plays an enormous role on why social media influences the public opinion.
They differ from Baby Boomers and Generation Z because they remember a more analog childhood-such as cable TV and floppy disks-while slowly transferring and adapting to technological advances, like smartphones and cloud data, as they grew up. ("Millennials: Technology = Social Connection.") Technology has affected how millennials behave from the way they form relationships to the way they interact with other individuals. Their ways of interacting have become all digital. In a study done by Kate Meyer on her article "Social Media Natives: Growing Up with Social Networking," she revealed that 90% of millennials have at least one form of social media in 2016 compared to only 55% in 2006.
Moreover, The Pew Research Center, which frequently conducts surveys on use of technology in United States, states that approximately 92% of teens in the United States report going on the social media daily (Lenhart). Keeping these information in mind, news about problems caused by social media and teenagers occurs in the media regularly. Therefore, people think SNS as a harmful and destructive thing. However, the internet and social media provide young people lots of benefits and as a result social media can help teens in terms of connectivity, knowledge, and education. One main reason students should use social media is that it can provide them connectivity.
Nevertheless, they also averred that Facebook makes teens more sociable. Grace Huang, PhD, Master of Public Health (MPH) says that 95 percent of teenagers who are 12-to 17-year-olds in United States prefer to access the internet every day, and 80 percent of them use social networks to communicate. It shows that author has expertise. Moreover, the author does not have vested interested. As a result, we can say that this article is
Social media has not only transformed how organisations engage with their customers, but it has also changed how colleagues engage and collaborate internally. As a result of the growth in social media usage, a lot of organisations currently have a presence of social networking and micro blogging sites like Facebook, Twitter, Linkedin and Pinterest. Social media has long been viewed as a being prominent among young people, a study on digital natives by Friedl (et al ,2010) found that even though young working people prefer digital media in their private lives, the same cannot be said about their business lives. An article on Forbes by contributor Sujan Patel mentioned that as of 2015 approximately 73% of all Americans have at least one social