The best recommendation for Macy’s would be to take full advantage of this distraction. Fist, Macy’s could begin to find areas with limited retailers in a well populated area. This exposure would allow Macy’s to use its brick and mortar store as well as one of its online shopping techniques discussed earlier to lure new customers into either physically or online shopping with them. Furthermore, Macy’s should explore options in social media exploitation.
The internet has changed the way businesses and people interact with each other. Consumers can purchase items online using the internet instead of going to an actual store. Social media is used to get word out about an issue that anyone with the internet can view. Information is exchanged faster than ever before which allows different countries to communicate quickly. People are more informed on what is happening in foreign countries because they can see and read thousands of articles online of what is happening around the world.
Cyber slang is a type of language which was created and popularized by internet users. These words are created from a mixture of letters and numbers or abbreviations used to shorten words for instant conversations. And some of these terms or abbreviations originated from chats, blogging, statuses and online gaming. The use of cyber slang or the internet slang is one of the fast pacing trends of this generation and its evolution contributes to the formation of vocabulary as it adds up new words to the dictionary every year. New words and terms are being accepted due to its universal use, the word “netizen” for instance is now used to refer to people who actively use the internet.
Marketing communications are known as the most visible aspect of the marketing mix that helps to enhance the brand awarness of the company. In order to prosper in the long term, any company needs to develop an effective marketing campaign to maintain the interest of the existing customers as well as to attract the potential buyers (Cai & Huang, 2011). Mass marketing is highly effective tool to catch the attention of the million buyers, however it will not help to construct the relationships with them. Therefore, the more personal communications needed, such as direct marketing, to understand the consumer’s needs. However, the integration of communication tools helps to overcome both challenges, as the mix helps to create the brand awarness
The researchers who happens to be Millennials came up with the study for the reason that they noticed the increase of social media activity of the said generation specifically in Facebook, like constantly changing their display photos, posting their every life event, sharing and liking different kinds of pages and even updating their breakfast on their status. In accordance the researchers also observed the western ideology reflecting their online activity as well as the simplification of people to this young generation. The researchers wanted to know if those stereotypes really apply to Millennials by analyzing their theme status updates, liked pages, the qualities and factors that affects their identity formation online and lastly how they present themselves on social media. The researchers will be studying the Millennial Generation born between 1982 and 2001 (Strauss and
Promotion is one element of marketing mix. Promotional activities include different promotional tools like advertising, personal selling, publicity, and sales promotion. It also includes the new tool those developed with the changing time like internet marketing, sponsorship marketing, direct marketing, database marketing and public relations. Relating to product life cycle of products or service or company an integration of all elements of marketing mix is needed get the competitive edge over other competitors is needed Internet as a Marketing
Advertisements are very common in this modern era. We encounter advertisements everywhere. They are made by the advertising agency to attract people‟s attention. Generally, there are two types of advertisement, electronic and printed advertisement. Electronic advertising describes advertising in an electronic medium such as television, radio, cinema, video games, internet, etc.
Jef I. Richards once said “Creative without strategy is called ‘art’. Creative with strategy is called ‘advertising.’” Advertisement has been a part of society, dating back to the 19th century, where you would find clippings mainly in newspapers to promote a book. Today its seen on just about every street corner, website, magazine, basically you turn your head, and you’ll see some sort of advertising for some product. Throughout the last two centuries, advertising has drastically change, especially with the introduction of technology, to make that change.
Literature review Advertising has become a form of communication and a great source for promoting services and products for any business in the whole market because of its broader impact. The main idea of an advertisement is to get the attention of the consumers, build up the product’s strong image in their mind and provide information to help the consumer to make a purchase decision. So, the central focus in today’s diverse global marketplace is the consumer. Companies exert a lot of effort to find out the best ingredients that should be in an effective advertising and identifying its influence on the consumer’s mind, so effective advertising should be considered as one of the most important tools that strongly affect and can change the consumer’s buying behavior. The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior.
In everyday life we come across advertisements either in print media, digital platform, on TVs and also on radio. While the advertisements have taken different forms, they are primarily used to communicate to the public. According to Katz (458), “Advertising offers us a glimpse of our cultural subconscious; designed to sell products by selling us desirable visions of ourselves, ads reflect our dreams and insecurities.” We find a majority of the advertisements being used to sell products, services and other activities related to trade. Beyond trading, advertisements have and continue being used for different purposes including persuading the public to take a particular stand on an issue that affects the society.