Advertising In New Media Essay

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ADVERTISING IN NEW MEDIA
Advertising means promoting a particular brand or product to the customers that they can use for their everyday purpose. The main purpose of the advertising has to convey information to customers and gain positive response from customers about the organizations offerings. It is really important to get a proper information about the product that a customer is willing to use it. In earlier times advertising was done through print and electronic media. Advertisements are done to only give the information about the product to customers and if there were no advertisements then customers were not known to the products. As in, in print media the advertising of a product was done through newspapers, magazines, brochures, etc and
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These days advertising is done in new media. New media is basically cyber media that is online media and most of the Advertising these days are done through new media. As these days people are getting aware about the new media and using new media to do most of their work. New media is really fast than electronic media and print media. The work that is being done on the new media is instant and fast, so new media is in these days. Now we will talk about the advertisements that are done in new media. Whenever we are on any website and using that website then side in the column we get advertisements about any product that attracts the customers in a way that it forces the customers to look to that advertisement and buy that product. We can take examples of jabong, myntra, yebhi, homeshop18, flipkart, naaptol where customers do online shopping. When they see the advertisement of online shopping then they go to these sites and do online shopping. The customers who are not interested in doing outdoor shopping then online shopping is a good option for them. Online shopping is a good option as there are many varities for the customers to shop without going here and there and whatever a

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