An advertisement that usually seen on the internet are also considered as digital advertising (Sugget, 2015). It is the main source of revenue for the internet as it entertains consumers to utilize their marketing products. More marketers tend to make innovations in advertising. From interactive advertising to digital adverting, economist find more efficiency and effectiveness through digital advertising. Because of innovation of technology, people were to get involved to the changes in modernization.
Second, the author illustrated how frequently companies use social media as a marketing tool. Using statistics, it was inferred that many companies were investing in daily social media promotion. In fact, another research shows that these daily posts can increase the annual revenue of a company. Furthermore, research also shows that many managers notice the advantageous prospects of social media, and use this opportunity for the prosperity of businesses. Lastly, the author enumerated the advantages and benefits of using social media as a marketing tool.
The marketers’ created information on social media, affect customer’s perception about brands. Social media allowing the marketers to brought a new aliveness to the business world and have emerged with a lot of distinction and eminence in the way of influencing consumers . Brands are important attracting factor for consumer buying decision (Leibeck, 1996). Ralph Wright (1999) in his research said that in making a purchase decision the brand has a prevalent stratagem. When consumers have a high level of brand consciousness,they are likely to believe that brands are symbols of both status and prestige (Liao and Wang, 2009).
Marketing Strategy Social Media Advertising In the past decade of 21st century, online social networking sites have gained significant popularity worldwide (Bortoli, Bouquet, & Palpanas, 2008). The rapid growth of the popularity leads advertisers to put extra efforts into communicating with consumers through this new medium (Chi, 2011). According to Bortoli, Bouquet and Palpanas (2008), social networking sites provide users with the ability to connect to each other in an easy and timely manner and able to share various information among their online community. Furthermore, technological developments encourage marketers to seek new advertising formats to increase the effectiveness of messages delivered (Li & Lo, 2014). 2Gather will be advertise
[Your team’s answer to the question can earn a maximum of 2 points] Around 2013, Apple’s shares fell from $101 to $55, which Tim Cook was blamed for. However, he was better known for operational performance, leading Apple to large profit margins from the 300 million devices sold in fiscal 2015. During this year, Apple earned a net income of over $53 billion, which is an increase of 106% from the previous year. Simultaneously, Apple increase R&D spending by 232% (Jones, 2015). It is clear that Apple became much more successful in financial terms.
Having said that, one of the biggest advancements of technology that we have experienced in the recent times is the social media, which has been growing exponentially over the past few years, and has been influencing the lives of people in varying ways. It has changed the way people interact and connect with each other, regardless of time and space. Was it happening two decades back? Certainly not! But today, social media has made the world more connected by breaking down all the barriers.
INTRODUCTION – We have chosen the topic “social media marketing” because as per the current scenario, social media has taken over the market like a storm. Social media refers to online tools where content, opinions, perspectives, insights and information can be shared. It is also about the relationships and connections between people and organization. Social media is affecting the way individuals communicate with each other. Because of this tremendous growth, companies are trying and figuring out how to utilize social media to reach millions of consumers.
Literature Review In this literature review the researcher tries to discuss the usage of different social media marketing tools used by organizations and how the put an impact on customer’s purchase making process. There are many literature and theories that the researcher used to develop a conceptual frame work and research paradigm. 2.1 Social Media Social media marketing is one of the most recent versions of marketing method that is creating buzz marketing all over the world (Silvestre, 2011). According to the research of Forbes (2013) the number of customers has increased rapidly because of the use of the social media to know about the product and make the comparison with other products of other producers. According to Anon (2014), more than 80% of the fashion house has utilized social media sites to capture a large market share.
Advantage and Disadvantages of Internet Advertising It is more important than ever for a company to use online advertising, as consumers use the internet in many different ways. Consumers are using the internet in every part of their daily lives, which is given advertisers countless opportunities to place relevant as messages to their targeted audience. Some advantages and disadvantages are as follows; Advantages • Its more cost efficient than traditional media advertising as it can target consumers more accurately. • It is beneficial to both large and small
Online advertising is marketing a product or service using World Wide Web as a medium to obtain website traffic and to target and deliver the marketing message to the targeted audience. Online advertising is changing the markets through unique and useful applications. Since the early 1990s online advertising has been influencing the tastes and preferences of the buyers, however the last 2 decades has seen a stupendous growth in online advertising because of rising growth of internet and the increase in number of users using internet for every information. The biggest advantage of online marketing is selling a product or service to the targeted audience without the geographical boundaries. The major challenge in online advertising is the evolving field of interactive advertising, which poses new challenges for online advertisers.