Role Of Celebrities In Advertising

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Role of celebrities in advertisements.
Introduction:
Advertisements (ads) are the vehicle in which companies and advertising agencies drive their message to the consumers. The goal of these advertisements is to create motivation and excitement in consumers for buying goods and services. The main purpose of advertising is to convince customers that a company’s products and services are the best, enhance a company’s image, point out and create a need for products and services. Virtually any medium can be used for advertising. Commercial advertising media can include billboards, wall paintings, radio, cinema, television adverts, web banners, web popup, skywriting, bus stop benches, magazines, newspapers and forehead advertising. Advertising appears
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It mainly focused on opening up various opportunities for women, especially the right to vote (women’s suffrage) and property rights. The key concern of first feminism was education, employment reformation in marriage laws. Major achievements: voting rights, property rights and birth control.
 SECOND WAVE FEMINISM- DIFFERENCE AND IDENTITY. The second wave feminism is typically seen as starting in the 1960s and continuing into the 1990s.In America, second wave feminism rose out of the civil rights and anti-war movements in which women disillusioned in their second-class status. Second wave feminism in Britain was also multiple in focus, although it was based more strongly in working wars socialism, as demonstrated by the strike of women. Second wave feminism did not just make an impact upon western societies but across the world. Second wave’s feminism stressed on social and economic issues as equality in employment and sexual harassment.
Major achievement: the major achievements of second wave feminism was sexual freedom, integration is the workplace and into the political arena, equal finding.
THIRD WAVE FEMINISM –
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Feminism is a movement against gender discrimination with ultimate objective to save female from immoral issues. Our society is responsible for creating this gender discrimination. Gender discrimination occurs when sexes are treated unequally. Your sex whether you are male and female is biologically determined. And gender is differentiation of male and female. In Layman’s view the term gender discrimination is both for male and female. In fact, the term gender discrimination is associated with female and the term reverse discrimination is used for male. Therefore, the term masculinity and femininity are culturally determined, society created these terms. Our society is responsible for creating gender discrimination by labeling the title like masculine is powerful, strong, independent, rational, and violent and so on. And feminine is dependent, weak, domesticated, emotional, sensitive and many more. These are the following quotes or lines that is evident that women are facing gender discrimination from many

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