Communication Design: Role Of Graphic In Consumer Behavior

Communication Design:

Packaging

Rivika Vakharia

Integrative Seminar

Prarthna Patil

February 4, 2017

“Design is intelligence made visible.”

What is Communication Design? Communication through a visual aid is described as the conveyance of ideas and information in forms that can be read or looked upon. Communication design appeals to the audience visually, expressed with 2-D images, including: signs, typography, drawing, graphic design, illustration, Industrial Design, Advertising, Animation colour and electronic resources. It also explores the idea that a visual message with text has a greater power to appeal and persuade an audience or a consumer. Graphics are visual images or designs on some surface, such as a

Graphics combine text, illustration, and colour. Clarity or effective communication may be the objective, association with other cultural elements may be sought, or merely, the creation of a distinctive style. Graphics can be functional or artistic. The latter can be a recorded version, such as a photograph, or an interpretation by a scientist to highlight essential features, or an artist, in which case the distinction with imaginary graphics may become blurred.

Colour Theory

Role Of Colours In Consumer Behaviour Colours have a great mysterious effect on our psychology. It changes our mood even before we happen to realize it. This is why our behaviour while buying products gets so highly affected. In fact, the psychology of colours plays the role of a strong motivator in our selection of products. We prefer a brand due to a psychological angle and ‘colour factor’ defines that sphere to a much larger extent.

How do colours affect Purchases?

Colour and

LOOK OUTSIDE OF DESIGN FOR INSPIRATION: Other visual mediums generally offer a new and different perspective. Instead of looking at only one particular field one should broaden their horizons like go to photography exhibitions etc, which will forbid the viewer from making something thats already existing.

2. MAKE GRIDS: Developing some basic grid skills is probably one of the first steps that a designer should undertake. A well-implemented grid is a bit like a fairy godmother; it can transform your design from something average to something clean, clear and effective. Grids come in many shapes and sizes and you can build them to be flexible, adaptable and to suit your design.

3. ALWAYS DESIGN FOR YOUR AUDIENCE: Every design has an intended audience, the people that will be viewing the design and receiving the communication, so it makes sense to keep them in mind. Hence one should design keeping in mind the target audiencex

4. NEVER STRETCH TYPE: This is a very important rule, it’s easy to understand, easy to remember and easy to execute one should not stretch his/her type. In any case. Fonts are (most of the time) built with careful care and attention to the shapes and proportions of each letterform and the places in which they are used, so to change this by stretching it can just take away from the effectiveness of the