Role Of Communication In Business Communication
7 Cs OF COMMUNICATION
WORKSHOP ON BUSINESS COMMUNICATION ASSIGNMENT
Submitted To: Submitted By:
Prof. Manoj K. Sharma Abhishek Kumar MBA-IB 2nd Sem
What is Business Communication?
The word communication has originated from a Latin word “Communes” which means something common. Therefore, when we communicate, we are indeed trying to establish commonness of thoughts or feelings with other individuals. William Rice-Johnson in one his essays defined communication as follows, "A communication takes place when one individual, a sender, displays, transmits or otherwise directs a set of symbols to another individual, a receiver, with the aim of changing something, either something the receiver is doing (or not doing) or changing his or her world view. This set of symbols is typically described as a message."[1]
In other words, communication is a process of sharing ideas, words and attitudes, with someone. It is a basic human need. As human being we need somebody to help us, talk to us and hear us.
Michelle Jones, Pharmaceutical Sales Representative, Eli Lily and Company once said this, stating the importance of oral and written communication, “Communicating effectively, either orally or in writing, depends on understanding the business client……. improving communication with clientele promotes business success.” [2]
Michelle Jones wanted to remind us that success in business depends on the effectiveness of
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