The trend of rising individuality rose from the Millennials, who are in pursuit of personalised experiences (Deloitte, 2016). As such, hotels can aim to cater to their needs to generate more sales. Four Seasons Hotel has strengths such as its distinct service offerings and membership packages for its customers (MarketLine, 2016). However, it is insufficient to attract the Millennials, since one of the threats that Four Seasons Hotel faces is ever-changing consumer tastes and preferences (MarketLine, 2016). This poses a need for Four Seasons Hotel to improve its personalisation options for its booking services to attract them.
No matter how formidable in the future, the competitors will exist, and many factors may have side effects for our organization, it is needed to prepare well before the problem appears. Due to the gradually micromesh division of labor in society, public relations practitioners are becoming more and more significant. The PR is concentrated in disposing the relationship between organizations and public, it includes Internet PR, News PR, propagation theory, and management function theory, etc. we could find it is a extensively subject for an organization to perfect itself. In the field of tourism and hotel, the reputation is extremely imperative to an organization, people always would like to choose the comfortable place for leisure, if they found your place is dirty and poorly in service, they would never choose your hotel.
Hotels with quality service ultimately boost their profits. Because there are so many competitors in the industry, outweighing them means that hotels are required to meet the expectations of the customers in the services provided. How customers perceive hotel attributes is related to the degree which guests find different facilities important to their stay, as defined by Wuest et al. (1996). Cleanliness, price, location, services, facilities, vibes, and reputation and only some of the key attributes recognized as the decisive attributes by
The luxury brand hotels in Singapore are well-known and have already built their brand value among tourists. Tourists would prefer a well-known hotel rather than Corinthia Hotels although they provide the similar services. Brand awareness of Corinthia Hotels is a big issue when they develop in Singapore. To build up the brand awareness of Corinthia Hotels in Singapore, it needs to promote the hotels through different channels, such as advertising, sales promotion. In contrast, the costs of marketing aspects may be high in the beginning.
The stabilisation of a nation is a must for the development of tourism industry, tourism also helps generate income for the country. There are a wide range of associations that are involved in this industry including the independent hotels. The hotel industry is involved in consortium where they join in one or more associations to increase their buying capacity, and improve or grow their offers of services to target markets. Collusion arrangements between partner hotels are developed to improve and increase their competencies, same as upgrade their market and improve their competitive position, while at the same case relating independence of ownership, usually consortia define in terms of degree of commitment, corporation, control and organisation of manner formality. The benefits of an independent hotel are the flexibility where they can make changes and requirements much faster than a hotel with a larger chain.
1 INTRODUCTION In order for a hotel to have a competitive advantage over other sectors, it has to acquire information from its external environment and position itself for success. The image that a hotel portrays to the public matters a great deal. Hotels need to make effort to present a good reputation. Many prospective guests now rely on Word-of-Mouth to decide where to go and where not to go. Economic factors will always have an impact on hotel operation.
CHAPTER-1 INTRODUCTION The Indian tourism and hospitality industry has led to a significant growth among the service sector in India.It acts as an employment generator, a significant source of foreign exchange for the country as well as its its economic activity helps the local and host communities.The brand value to the consumers, technological development, growth in the emerging markets and human capital retention has shaped the tourism industry.Travel and tourism in India has a huge potential for growth as medical tourism in India has become a hit. It has become a major social phenomenon that is driven by social, religious, recreational, knowledge seeking and business interests and motivated by the human urge for new experience, adventure,
Customer satisfaction will be the key element of a business strategy. Hotels who offer amazing customer experiences create environments where satisfaction is high and will get more customers. A good customer satisfaction will reduce the negative word-of-mouth. It will happen because customers are unhappy with the services. The hotel will loss of support from the customers.
Service quality is ‘intangible part of a transaction relationship that creates value between a provider organization and its client, customer or guest’ (Ford, Sturman and Heaton, 2012). It is a useful and key factor in determining the success of the hotel. If the hotel performs the quality service, the customers will patronize the hotel again and promote hotel through word-of-mouth. Hotel’s revenue will probably be increased. On the contrary, if the hotel does not have quality service, the hotel will need to pay a large amount of expenses for advertising.
There had some major on how to examine and evaluated how to selecting an IT applications in a hotels to create and sustain competitive advantage of hotel business: coherence between the business strategy and IT decision; types of IT decisions; intended benefits of IT decisions; financial resources of business; and decision-making style. Different type of hotel business has different of strategy in order to achieve their goals, such as a luxury hotel more intend to initiate technological to improve their service’s quality, on the contrary, a budget or economy hotel more likely to increase their operation efficiency. Therefore, a suitable IT application must able to support hotel’s business strategy and functional strategy. Information technology application may invest for back of the house, front of the house, or both. According to different department and requirement, invest different type of application to improve the efficiency of operation.