ipl-logo

Role Of Communication In Hospitality

1438 Words6 Pages

Nowadays, the growing communication, diversity has formed misconception in people, especially how best to use and experience this new phenomenon. In addition, excessive competition within the hospitality industry has enforced the need for hotels to concentrate on marketing strategies, particularly on communication one.
Marketing communication is also known as the promotion mix, communication mix, promotion or sometimes it is abbreviated to Marcom.

Communication has a very important role in breaking the obstacle of noise to get the target market. The innovations in the communication of a luxury hotel, such as the Four Seasons Hotel, make the offer more appealing to the guests. The latest technology and the different social media platforms place the experience of the guests like the most significant concept of their holiday and their communications with the hotel.

There are numerous definitions of marketing communication. According to Fill’s (2002), Pickton and Broderick (2001) marketing communication is a process of communication that occurs between an organisation and its audience. This process of communication involves developing, presentation and evaluation of various messages, which are delivered directly or indirectly to target market through hospitality communication mix tools, such as:
• Advertising consist from any paid for mass communications in media held by third party, such as online media, tourism board publications, guide books, magazines,

Show More
Related

  • A Rhetorical Analysis Of GEICO Insurance In The US

    977 Words  | 4 Pages

    Nowadays, having insurance is a great, but very important thing to carry in case of emergency. In the U.S, most people should have at least one type of insurance. As for auto insurance, the law requires drivers to carry insurance when driving. Because of this need, the demand for having insurance creates a lot of competition with different firms competing in this business. The GEICO dramatic advertisement uses figurative languages, description and, rhetorical appeal to connect with the targeted audience of GEICO insurance to convince them that this insurance is the best.

    Read More

  • 2.2 Describe The Factors To Consider When Promoting Effective Communication

    1924 Words  | 8 Pages

    individual, thereby keeping other staff informed and aware of current situations within the workplace. Also it is important that the information is recorded, as it may be called upon for legal reasons. All communications are confidential, and on a “need to know”, basis. 2.1 Demonstrate how to establish the communication and language needs, wishes and preferences of individuals.

    Read More

  • Explain How Does Advertising Mirrors Society

    1126 Words  | 5 Pages

    What is the definition of marketing and where does advertising fit within that definition? Marketing refers to the processes involved in communicating a product or service to customers or consumers. These communication processes can be used to sell, purchase, distribute or even promote a product or service to various markets. Simply put, marketing is the communication between an organisation and its customers.

    Read More

  • Strengths And Weaknesses Of Communication

    2079 Words  | 9 Pages

    Introduction Communication is a very powerful thing and it is so powerful that humans and animals can interact with each other and communication is inevitable and it is either verbal or non-verbal and it can be effective or ineffective and it important that communication is effective or else you as an individual will not be able to build relationships and maintain them for a long time. The essay will talk about my strengths and limitations in a dyadic conversation between my friend and me. I will be focussing on myself in the conversation. The essay will also cover the communication concepts and basics.   Strength (Effective Communication) There are two types of ways to communicate, effectively and ineffectively, the type of communication that will be discussed in the paragraph is effective communication.

    Read More

  • Explain How To Promote Effective Communication

    637 Words  | 3 Pages

    Effective communication is a vital part of your role as a teaching assistant. Children and young people learn to communicate through the responses of others, if they do not feel that their contribution is valued, they are less likely to initiate communication themselves. Effective communication is a vital part of your role as a teaching assistant. Children learn to communicate through the responses of others: if they do not feel what they are saying is valued by others because they have not be listened to or misunderstood, they are less likely to initiate communication or contribute to class discussion. Children of all ages need to feel that they have a voice and an opinion and that they are valued.

    Read More

  • Holiday Inn: Porter's Five Forces Of Industry

    1384 Words  | 6 Pages

    Holiday Inn is a world wide chain and its international functional strategies will always yield profitable returns. The potential customers are from all over the world. It has been noted that the holiday inn company has given the market such as Europe, Asia, America with regards to their social-cultural needs. Holiday Inn, like all other hotels has established a good system in determining the needs of the market. The company uses the concept of product, personality, behaviour of the customer and purchasing to its advantage.

    Read More

  • Moccona Coffee Case Study

    1044 Words  | 5 Pages

    Introduction Every business organization is using a marketing concept which is used as a tool to identify customer’s needs. And further try to meet them by making right decisions in line with customer’s needs. In line with meeting customer’s needs the ultimate goal of every business is to gain profit. That’s why they make use of different marketing strategies to meet not only the need of the customer but as well as the goal of the company. We know for a fact that marketing strategies comprises everything from developing a product, to introducing it to the market, to selling and improving it as the need of the target market changes.

    Read More

  • Intercontinental Hotel Marketing Strategy

    1794 Words  | 8 Pages

    Market segmentation has been the positioning strategy for Intercontinental Hotels, and it is important that it is done well to consider critical features of each segment adequately. Moreover, market differentiation must promote the difference between the different brands so as to create awareness to each target consumer of the most appropriate brand. For instance, the strategy must inform the market of the difference between the Holiday Inn brand and the Holiday Inn Express brand. This differentiation is important since it will encourage business travelers to opt for Holiday Inn Express while those looking for recreation chose Holiday Inn. Consequently, each consumer will get the best service that is suited to their needs and hence create customer satisfaction in the varying

    Read More

  • Marketing Strategy Of Mcdonald's Pricing Strategy

    1096 Words  | 5 Pages

    Pricing Strategy McDonald’s pricing strategy involves price bundling combined with psychological pricing. In price bundling, the company offers meals and other product bundles for a discount. In psychological pricing, McDonald’s uses prices that appear to be significantly more affordable, such as $__.99 instead of rounding it off to the nearest dollar.

    Read More

  • Relationship Between Hospitality And Tourism Industry

    1572 Words  | 7 Pages

    Nowadays hospitality and tourism industry is one of the main industry in this world. A lot of people need a place to escape from their routines or even just to stay overnight as they having a business trip to other places. We call these people as customer or guest. Human mobility from one place to another , both in the country and from and abroad is very high. Human mobility is not only related to business activities but also recretional activities.

    Read More

  • Definition Essay On Luxury

    1004 Words  | 5 Pages

    The term ‘luxury’ has many meanings and much different type of meanings to different kind of people. The word luxury as to what Google defines is “A state of great comfort or elegance, especially when involving great expense.” “It is a pleasure obtained only rarely or an inessential, desirable item, which is expensive or difficult to obtain.” The synonyms of luxury might be richness, leisure, bliss, delight, comfort, satisfaction and many more but actually it is just a ‘State of Mind’. Luxury is in fact connected with a man’s dreams and experiences that may help him to define what luxury is to him personally.

    Read More

  • Marketing Communication In Cadbury

    3178 Words  | 13 Pages

    Marketing communications are known as the most visible aspect of the marketing mix that helps to enhance the brand awarness of the company. In order to prosper in the long term, any company needs to develop an effective marketing campaign to maintain the interest of the existing customers as well as to attract the potential buyers (Cai & Huang, 2011). Mass marketing is highly effective tool to catch the attention of the million buyers, however it will not help to construct the relationships with them. Therefore, the more personal communications needed, such as direct marketing, to understand the consumer’s needs. However, the integration of communication tools helps to overcome both challenges, as the mix helps to create the brand awarness

    Read More

  • Advantages Of Marketing Communication Mix

    3247 Words  | 13 Pages

    2. Introduction Defining an effective Marketing Communication Plan and Communication Mix through a well researched strategy will not only help to reach out to potential customers, but it will also help to adapt and respond to the ever changing marketing environment. This report starts by examining the various promotional tools used by marketers in the marketing of their products and services, including the advantages and disadvantages of the tools. The report goes on to examine the meaning of Integrated Marketing Communication (“IMC”) and the importance of measuring the effectiveness of the Promotional Campaign.

    Read More

  • Evolution Of Tourism

    1649 Words  | 7 Pages

    A time before the introduction of Internet, the consumer would visit a travel agency to review the tourist information, usually conveyed through the travel brochure, and select the options that most interested him. Today, one can no longer speak of this kind of tourism. The growing world population, evolution of tourist behavior and introduction of the internet has expanded the

    Read More

  • Importance Of Hospitality Law In Hospitality

    961 Words  | 4 Pages

    INTRODUCTION As a part of the requirements for the Introduction to Hospitality Law subject, I am required to do a research and write an essay that provides evidence of the importance of knowledge of laws in the Hospitality Industry and five (5) key legal issues that affect this industry. CONTENT Hospitality law is related to the concept of legal liability and it is meant to legally protect both hosts and guests. Hospitality law covers many different type of businesses while the most common hospitality law clients are hotels and restaurants. (HG.org, nd) Hospitality law in a hotel is expected to protect the guests’ information and their safety.

    Read More

More about Role Of Communication In Hospitality

Open Document