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Role Of Communication Technology In Tourism

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COMMUNICATION TECHNOLOGY IN TOURISM INDRODUCTION
Tourism is an industry that sells tangible product. Communication technology is important for the success of improved tourism businesses since it is only through the effective use of communication technology that tourism marketers can offer to consumer tangible products about those intangible experiences. Also, while communication technology is an essential component in the conduct of any service business, it has got an overarching role in tourism industry. Communication technology continues to change the nature of contemporary tourism. The necessary information sent/displayed to the tourists is also through the means of communication technology. Over the past decade, the use of communication technology has become much faster, smaller, more intelligent and more embedded in the user’s technology. This change is even more dramatic, particularly when travelers are equipped with today’s mobile technology represented by Smart phones and their apps. Tourists are individuals who want to escape from the routines of the dill world. They want to experience ‘the other’ aspect of their selves not allowed to be expressed in the ordinary life settings. Such a conceptualization of the tourism phenomenon gives us clues about the type of communication that will be appreciated by tourists. Leisure tourists, especially, would not want formalities of any sort. Thus, communication technology plays a vital role

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