These determinants are mainly dependent on the activities of specific entities which are responsible for the tourism policy. Tourism policy may however be understood as an influence of the government and other entities on tourism. This is realized within the framework of the general economic policy of the country or state. This may consistsof economic and non-economic factors and a selection of measures and methods which are essential to its realization” (Borzyszkowski, 2005).Institutions which deal with the tourism policy of a given country play an essential role in modern tourism. These institutions have come to be known as destination marketing organizations.
William and Lawson (2001, p. 87) suggested that researchers who are interest in investigating antecedents of residents perceptions of tourism need to focus more on personal value and less on demographic factors. Gursoy et al. (2002, p. 57) aimed to model host community support for tourism development in Virginia, the United States of America. They showed that community concern, community attachment, eco-centric attitudes, utilization of the tourism resource base by residents, the state of the local economy, perceived benefits and costs are related to support for tourism based in two categories (cultural and historic attractions; and cultural and folks
2.3 Decision Making in Tourism In order to comprehend how Generation Y is affected by factors like risk, security and safety in the destination choice, it is important to understand the process of decision making in tourism. The aim of this chapter is to provide definitions and explanations on decision making and present popular decision making theories and models. Furthermore, emphasis is put on travel motivations, including the push and pull model. Due to the complexity of the topic, the study focuses on the final destination choice in regards to security and safety issues on private vacations only. 2.3.1 Definition Decision-making is concerned with an evaluation between alternatives and leads to a final decision or choice (Decrop, 2006;
Images are said to become even more important. Tourist choice and perception for destination is one of the most needed aspects. Tourist take into account various factors in term formalities, local people, attraction, connectivity, convience and their preferences are some of the factors that generate tourist flow to a particular location. Consumer has different perception and individual needs, which hold different values to destination. In today’s, global technological world there exist various sources of information for selecting a destination.
Their perceptions are crucial to the development for the definition of tourism. Therefore, tourism may be defined as the activities, processes and outcomes by the relationship and interaction among the tourist, government, suppliers of the tourism, the host communities and the environment that surrounding the destination which involved in attracting and accommodating of the visitors (Goeldner & Ritchie, 2009). According to Goelner & Ritchie (2009), there are four different perspectives of tourism can be identified from the tourist, business operator who providing goods and services, government of the host destination area and the local community. The first group is the tourists or visitors. They are the group who search for various travel experiences and satisfaction physically and psychologically.
They are a product of the mind trying to process and pick out essential information from huge amounts of data about a place” Hence, destination image is a concept that requires the local government and tourism manager to thoughtfully recognize in order to lead a lucrative destination marketing (Banyai, 2009). Historical
2. Introduction Defining an effective Marketing Communication Plan and Communication Mix through a well researched strategy will not only help to reach out to potential customers, but it will also help to adapt and respond to the ever changing marketing environment. This report starts by examining the various promotional tools used by marketers in the marketing of their products and services, including the advantages and disadvantages of the tools. The report goes on to examine the meaning of Integrated Marketing Communication (“IMC”) and the importance of measuring the effectiveness of the Promotional Campaign. The Hotel Concept selected for this report is the new innovative hotel concept developed by YO founder Simon Woodroffe and YOTEL
This study will help to find how the promotional strategies make impact on the buying behavior of Airtel customers. Which promotional strategies are using by the Airtel to catch more and more customers and also going through the promotional strategies used by the competitors like Vodafone, Idea, Reliance, Aircel etc. SIGNIFICANCE OF STUDY The study will helps to understand the importance of promotion. As this study gives a clear insight into how promotion can influence consumer buying behavior. The findings and recommendations of this study helps Bharathi Airtel to understand what type of promotional activities is needed in the economy and also they can identify and adopt new promotional techniques which can attract
According to Yavuz (1994), socioeconomic, demographic, and behavioural indicators are usually used to profile tourists by age, gender income, marital status, occupations, education or ethnic background in tourism research. This study supply visitors’ demographic and travel behaviour characteristics in order to explain the differences in visitors’ attributes and visitors’ perception. Hence, visitors’ demographic characteristics in the study include age, gender, total household incomes, and educational level. Additionally, visitors’ travel behaviour characteristics include group membership, past experience, length of stay, decision time taken to select a destination, and sources of information about the destination. 2.5 Visitors’ Perception Visitors’ perception of a destination is important because it is one of the factors to attract visitors to a destination.
Investigating the push and pull motivation of international tourists visiting local markets in Phuket 2. Exploring the differences of travel motivations amongst international tourists visiting local markets in Phuket 3. Identifying the attractiveness of Phuket’s local markets based on the perception of international tourists. 2. Literature review Defining Motivation Motivation is a powerful factor when it comes to people achieving their overall goals.