Changing Food Habits

Changing role of food and beverage marketing:

As people are accepting cosmopolitan lifestyles and global markets influence their food habits widely, in fact companies are specifically suggesting why and where to buy and consume goods and services, that the food habits are changed. Some factors are influencing food and drink habits worldwide like never before, such as mass connectivity, a draw to simplicity, the media, natural disasters and tightly held misconception.

A global market intelligence agency, Mintel conducted a survey on the most compelling and category-changing food and drink trends that is effecting in consumer markets across the globe in 2016.

12 key trends have been identified and analysed by Mintel’s team of global food

Adequately this services are given through many tangible concrete medium though services are intangible. Tangible abstract elements are required in order to apply marketing techniques to the services a firm provide.

Backdrop of intangible property is that the properties of tourism products cannot be displayed tested or transmitted in advance. Hospitality products are for experience and it is usage of those products what is transmitted. This states that the purchased product along with the service is unique and connected to tangible products.

Intangibility implies that buyers are confused about what they buy or about what they will get. For an example if a person come to a restaurant and get confused between Indian and Chinese food, then he will ask an employee about what is the speciality of that restaurant. Or suppose those who are planning to go for a tour and want to have services of a tourism package will look for information about it in advance in order to know better.

b) Limited lifespan of the

If a group of people want to some other work than the company what is suggesting, the people's choice will be the last choice and the company is bounded to provide same service as their customers want.

e) Production and consumption :

Except hospitality products, other products are purchased, created, stored and then used, but hospitality products are purchased first and then produced and then consumed at the same place and time. It means service providers cannot be separated from services.

In case of a tourism marketing consumers have to travel to the location of the product, but they need the service providers too. The human component, here is the service provider, is extremely important in the provision of services.

Customer expectation in hospitality services : All customers come to take a service with some expectation. The service provider need to understand whom they are working for and what they want. Good customer service and excellent customer satisfaction starts via understanding customers' expectation.

After the service has given, company members should ask a few question regarding their services whether it met their expectation or not. Individual criticism will enhance betterment of that company or hotel. If the customer is satisfied then there is a chance of repurchase same decision and the hotel gets customer