Indigenous People Sociology

Introduction:

Indigenous people carry the culture from the past time from the ancestors of any region. Now a days most of them are getting modernized and some are kept away to follow their own culture to exploit the local cultures of the region. Some indigenous tribes are following the culture, own living life styles in the society. Now in this paper I am going to present about indigenous people significant role in the society and how they are being represented in media and commercial context of tourism and entertainment industries.

Indigenous people are represented in Media:

Media, is an impersonal channel allowing a large diffusion and collect information’s, and it, whatever the medium: radio, books, press, television.

Indigenous groups

Indigenous films useful when bringing cultural and communication styles to audiences. In the television through the story telling it can help to indigenous people and non-indigenous people to know the issues and problems of them.

The indigenous people are covered in media is a factor in growing cultural awareness. An awareness of indigenous culture in an educational setting is also important. To expanding the schools to cover indigenous history, culture and language. The events can help many journalists and media producers create a foundation for creating stories with indigenous people and indigenous issues (Pierro, 2013).

The indigenous people are participating in media and also self-participating in media production. In indigenous television, people who are working in media as a reporters and media producers they need more education. When increasing indigenous representation in the media it can help to non-indigenous people awareness of the indigenous experience by using personal stories, in the Maori television, the real and modern Maori people issues can have covered by

The Sami people living in northern Europe (Norway, Finland, Sweden) and some part of northern Russia also. In tourism, the Sami people they do reindeer herding. Sami tourism can offer different field of job opportunities in tourism industry, through the jobs they share cultural information and experiences of indigenous Sami. The Sami tourism may harm the indigenous culture and indigenous environment.

The indigenous Sami residents are preferred to live in the coast, the coast side Sami people they are called as Sea Sami. The traditional Sami people can be found in inland part. The Sami culture attracts an increasing number of visitors.

The indigenous tourism development based on the Sami. Sami culture has a different history and different conditions in the Norway, Finland, Sweden and Northern Russia. The Sami language, traditions, culture and relations to the non-Sami population affect the tourism development. Sami tribe, they have their own Sami Parliament in Karasjok (Finnmark). In recent years the Norwegian Sami put efforts to develop sustainable Sami tourism. In Finland Sami and non-Sami criticised ventures in Sami tourism. In Finland Sami ceremonies have been invented and marketed for tourists. (Gustavsen 1998, Viken 1997a). The small group of Sami living in Russia, on the Kola Peninsula, have hardly been involved in tourism activities at all (Lyngnes & Viken