THE ROLE OF INFOGRAPHICS IN HOTEL
THE ROLE OF INFOGRAPHICS IN THE EFFECTIVE COMMUNICATION OF THE DIFFERENT STAKEHOLDERS OF A HOTEL: A CASE OF SELECTED HOTELS IN NAKURU TOWN.
MUNDIA JOHN NJAU
BHHM/085/2014
CHAPTER 1`
INTRODUCTION
1.0 OVERVIEW
This chapter will discuss in detail the following areas: background of the study, statement of the problem, purpose of the study, research objectives, research questions, justification of the study, significance of the study, scope of the study, assumption of the study and limitations of the study.
1.1 BACKGROUND OF THE STUDY
According to the MIT website, vision is a huge part of the physical brain. The visual functions they say has 50% of the brain dedicated just to it either directly or indirectly. Thus it can be
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When you visit a hospital or even a clinic you cannot fail to see charts or pictorials elaborating through the use of pictures and words, some parts of the human body, the action of a drug in the human system or even how a disease like malaria is got. All of these are infographics which assist both the medical practitioner and the patient to understand in simple terms the complex issues related to the functions of the human mechanism.
In the education sector teachers especially those of kindergarten and primary have greatly taken advantage of infographics, this could be mainly because children at this age have a very short attention span of about three minutes. During their lessons they bring pictorials which showcase the common things the children use or those which they are acquainted with, to teach them the words for them or their pronunciations.
Even in higher education such as those in medical school, lecturers use infographics to teach complex structures of the human body, animals and plants, thus making them more
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To some extent the firms in the hotels have tried to use infographics especially with its external stakeholders. Unfortunately, when it comes to infographics it is not enough to try, firms in this industry need to plan and invest in infographics for them to get the most benefit from them and thus meet their business objectives.
The hotels is characterized with stiff competition, to be left behind especially in information is wishing for death; sooner those firms who planned well and effectively used infographics will flourish leaving behind those who do not. Effective communication means success and this is what infographics promise.
1.3 PURPOSE OF THE STUDY
The aim of this research is to investigate the role that infographics play in effective communication of the different stakeholders of a hotel. The research will focus mostly on a selected number of hotels found in Nakuru
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