Online Tourism In Ghana Essay
Problem statement
Various empirical studies such as journal articles, conference papers, books and other different sources of information have been written and published about tourism and the use of information technology from the past to present and to the future but there are certain gaps that have not been completed on this subject matter by researchers. The role of information technology on tourism destination marketing in Ghana is a huge non-research destination marketing gap that needs careful evaluation and profound comprehension of the significant environment to conduct a meaningful research. The use of information technology has proved beyond reasonable doubts as an architect to destination marketing as online tourism destination.
…show more content…
The evaluation of the number of foreigners that visit Ghana during the tourism seasons and the perception of the environment as tourists will be conducted. The study will identify the unique features of tourism products in Ghana that tourists are more familiar with and destination images that can affect and attract tourism in the Ghanaian diaspora. The attraction of more visitors to Ghana and identifying the weakness in the Ghana tourism industry and the basic attributes of the Kumasi as a tourist’s center will be a guide through this study. Though Ghana is been in tourism for decades and the environment is well known among tourists in Europe and other parts of the world, destination marketing was just through the word of mouth until recently when the fiber optic cable from the United States brought internet into Africa of which Ghana is currently benefiting to market her tourism products on the internet. Because of lack of previous information regarding tourism products in the past in the environment, destination image marketing was not properly sold to the public and hence the absent of tourists attractions to the country. The availability of the internet is now strong and online image marketing can be properly sold with the right strategy to attract tourists into the country. This study will be based on the theory of Marino (2008) that has the theoretical footing for destination image marketing and the concept of destination image in untapped environment such as Ghana (Echtner and Ritchie,
Suzy Menkes Marketing The Millenials Analysis
1157 Words | 5 PagesThe tourism industry have succeed in reaching the Millennials’ needs by promoting their brands with “Braggies”. A 'braggie' is an image posted to social networks designed purely to show off or make friends jealous. This catches the Millennials attention and influences them to want to travel to the destinations displayed in the pictures. This shows the success of the tourism industry’s method in using social networks to market to the millennial since they are gaining tourist from around the world because of this app, therefore more money. Barenblatt also addresses how the travel industry has used this new way of marketing to
Advantages Of Sterling Bay
1843 Words | 8 PagesIntroduction Sterling Bay is looking at expanding its economy even with the little amount of human resources. People from around the world have obtained the capacity in purchasing and traveling. Due to the fact that people from developed urban cities faces busy and hectic lives so they would want to travel to rural areas. With the attractions provided, there will then be a sharp influx of tourists. Along with the suggestions of recreational and leisure activities may help to bring up the economy and at the same it benefits the different generations in Sterling Bay not just economically but also environmentally and in the sociocultural way.
Family Fun In Hawaii Rhetorical Techniques
1214 Words | 5 PagesTourism websites are created to advertise specific locations and to aid customers in their decision of where to travel. In order for a customer to travel to the destination advertised, these websites have to grab and maintain a customer’s attention. The images capture exquisite moments of Hawaii that could be defined as adventurous, pleasurable, and/or astonishing; in addition, the accompanying text delivers a well-thought description of each image by integrating visual imagery within each section. With these specific images and well-thought descriptions displayed on the tourism website for Hawaii, a representation of how people should imagine Hawaii is formed. The authors exploit the imagination of how Hawaii’s beaches, volcanoes, golf courses,
Consumer Culture: The Impact Of Culture On Consumer Behavior
887 Words | 4 PagesThe impact of culture on consumer behaviour Customer decision-making is highly influenced by culture. On customer choices can affect, among other thing, ecology — the way in which customers adopt systems to their habitat, social structure — politic and domestic groups which are dominant in each customer culture, and ideology — mental characteristic and relations with environment (Solomon, 2013). Sethna and Blythe (2016) described culture as ' 'shared beliefs, attitudes and behaviours associated with large and distinct group of people. Authors argued that customer culture is defined by religion, language, customs, food, mores, conventions, myths, rituals, rites of passage and sacred consumption. Understanding the customer culture issue is
Essay On Brazil Carnival
762 Words | 4 PagesFor years, Brazil has become a destination for sex tourism. Although the prostitution in Brazil is legal, and there is no laws forbidding adult prostitution, it seems to give a negative social impact to the image of Brazil. The image of a tourist destination is one of the important factors in the decision and choice of fixed-site tourist trip. We define image of a place as a set of attributes consisting of beliefs, ideas and impressions that people have of this place.
Japanese Tourism Impact
833 Words | 4 PagesTourism has become one of the important economic factor for any nation today. With the increase in technology, the world is gradually changing and becoming closer and smaller day by day. The country known for its advanced technology, Japan is popular in terms of travel, commerce, technology, cuisine, popular culture and shopping. Globalization has played a vital role in interchanging activities such as goods, services, technology, culture, and even the lifestyle of people around the world. Japan’s tourism has grown rapidly in the recent years.
Kingdom Of Ghana Essay
726 Words | 3 PagesThe African Kingdom of ghana is sort of like the other Kingdoms, for example the Kingdom of Mali is just like Ghana because they are both in West African close to the sahara desert and so is the kingdom of songhai that’s one thing they all have thats in common. The African Kingdom of Ghana was a kingdom in Africa from the 6th till the 12th century. The trading activities in Ghana were mostly the sale of gold and Kola nuts. In Ghana they also sold Ivory to cities along the Mediterranean in exchange for salt.
Travel Behavior
1240 Words | 5 PagesThis media product refers to travel behaviour which involves the way in which tourists behave according to their attitudes prior to, the duration of as well as the aftermath of travelling. Background regarding travel behaviour may assist in marketing and product planning as well as enhancement which can increase the number of tourists to tourism products such as resorts. However, it was discovered that very little research was conducted regarding the travel behaviour of tourists visiting South African resorts. The purpose of the study was to determine the travel behaviour and more so the travel motivation of tourists visiting resorts. The tourist industry is considered one of the largest and fastest growing industries in the world and as a
Importance Of Tourism Behaviour
1985 Words | 8 PagesThe above description do set the scene part for this essay on the tourist behaviour and it is the main initial point for the final description of the topic which is to be shaped further. To completely understand the tourist behaviour, it requires searching out the individual experiences and the motivations of travelling. There are many of the researches and studies one in past by the great authors and researchers on the individual experiences and their motivations of travelling. The tourist behaviour in recent past has been studied with great efforts and many of the conclusions had been drawn regarding the crucial factors which do have an impact on the decision making of the tourist’s. There is a great risk involved in the process of destinations decision making.
Essay On Impact Of Tourism
1076 Words | 5 PagesTourism is the income of people from one place to another place for vacation, but it can also be for business or entertainment. Tourism can either be international or domestic. Tourism has an influence on any country, either it’s for a positive impact or a negative impact. An example one might consider includes that the tourism in that individual country could possibly increase the income and positively improve the economic aspect of the country, but tourism can also negatively impact the environment. Tourism can also affect the population living in the country due to the amount of tourism which furthers the idea of more jobs need to be created for the new tourists.
Destination Marketing Organization: A Case Study
1480 Words | 6 Pages“The role of Destination Marketing Organisations in distributing and marketing the tourism product” Destination management and destination marketing organizations (DMOs) are new phenomena in tourism professional practice and in the tourism literature. However, they have now become recognized as being integral to the success of a tourism destination (Alastair, 2012). Defining DMOs According to traveloregon.com a Destination Marketing Organization is an organization whose primary function is to attract visitors to its locale for the purpose of enhancing the local economy through the purchasing of tourism supplies such as hotel’s rooms, food and beverage, retail items, transportation and visitor services (traveloregon.com, 2014).
Tourism: The Four Different Perspectives Of Tourism
2740 Words | 11 PagesTherefore, tourism may be defined as the activities, processes and outcomes by the relationship and interaction among the tourist, government, suppliers of the tourism, the host communities and the environment that surrounding the destination which involved in attracting and accommodating of the visitors (Goeldner & Ritchie, 2009). According to Goelner & Ritchie (2009), there are four different perspectives of tourism can be identified from the tourist, business operator who providing goods and services, government of the host destination area and the local community. The first group is the tourists or visitors. They are the group who search for various travel experiences and satisfaction physically and psychologically.
Evolution Of Tourism
1649 Words | 7 PagesA time before the introduction of Internet, the consumer would visit a travel agency to review the tourist information, usually conveyed through the travel brochure, and select the options that most interested him. Today, one can no longer speak of this kind of tourism. The growing world population, evolution of tourist behavior and introduction of the internet has expanded the
Essay About Tourism In Oman
708 Words | 3 PagesAnd as we know economy and tourism drive each other and it’s important to think about the economical aspect. So, the main importance of tourism portals is publicity and promotion of unique events in the
Tourism In Botswana Essay
833 Words | 4 PagesTourism is the action of travelling for recreation or the business or industry of giving information, accommodations, conveyance, and other benefits to tourists. Likewise ‘The Tourism Society’ elucidates tourism as the events of individuals identified as visitors. A tourist is somebody who is making a visit to a destination outside his or her normal everyday environment for less than a year for any purpose including; holidays, leisure, business, education or other reasons. Besides its diamonds, Botswana’s keynote competitive advantage is its diverse and ample wildlife and natural resources, including the renowned Okavango Delta and Chobe River in the North and the Kalahari Desert in the South.
More about Online Tourism In Ghana Essay
Suzy Menkes Marketing The Millenials Analysis
1157 Words | 5 PagesAdvantages Of Sterling Bay
1843 Words | 8 PagesFamily Fun In Hawaii Rhetorical Techniques
1214 Words | 5 PagesConsumer Culture: The Impact Of Culture On Consumer Behavior
887 Words | 4 PagesEssay On Brazil Carnival
762 Words | 4 PagesJapanese Tourism Impact
833 Words | 4 PagesKingdom Of Ghana Essay
726 Words | 3 PagesTravel Behavior
1240 Words | 5 PagesImportance Of Tourism Behaviour
1985 Words | 8 PagesEssay On Impact Of Tourism
1076 Words | 5 PagesDestination Marketing Organization: A Case Study
1480 Words | 6 PagesTourism: The Four Different Perspectives Of Tourism
2740 Words | 11 PagesEvolution Of Tourism
1649 Words | 7 PagesEssay About Tourism In Oman
708 Words | 3 PagesTourism In Botswana Essay
833 Words | 4 Pages