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Role Of Knowledge In Consumer Behavior

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Knowledge plays a key role on the change of the consumers’ behaviour. This is the very important part for influencing a consumer. On the aspect of the theory about the planned behaviour, behaviour of a consumer and their attitude is depending on the shape structure of the consumers’ knowledge (Williams, 2010). The consumers’ knowledge can be commonly differentiated in three parts as action related knowledge, effective knowledge and system knowledge. All these three types of knowledge’s are create some affect on consumers’ behaviour. The model of the product awareness is depending on a behaviour of a consumer and it is represents the relationship as well as in between the knowledge and awareness of a consumer. For the reason of different kind …show more content…

It also affect on the 92% of all business to purchase (www.99pstoresltd.com). Due to the internet facilities in all places, every customer always searches about the product review, more than the product description. They always want to buy the product through the social media review, or seek by their parents or friends. Those consumers’ behaviours are varies from man-to-man according to their cultural background. Its influence is greatest when consumers are first time purchasing a product or when products are commonly high cost. Its mean some factors that tend to make people to conduct more information, established more opinions, and deliberate longer on the product than they otherwise would. Its influence are mainly grow because the digitalization has intensified and increased its reach to the point where word of mouth is no longer an act of intimate as well as one-to-one communication. Some customers even create private websites or blogs to praise or punish those brands (Nicholls, …show more content…

There are some social media sites are available on the internet, those are face book, twitter; that can play as a key tool in social media marketing for increase the product awareness for different types of consumers. According to the Smith (2010), on these websites, customers discuss their lives on their status including their watching, listening, feeling and even purchasing as well as Bylund (2009) argued on this topic that when a customer like a product and tells people about that, indirectly he is doing a free work to increase that brand product awareness for the company or the retailer. The easier way a company can make it for people to provide a link to their company so others may follow, the more people will become aware of that

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