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Loyalty In A Brand Essay

755 Words4 Pages

National Textile University Faisalabad

Development of Loyalty in Garment Brands
An Empirical Study of Pakistan Consumer Market

I.

Research Project

Authors Ali Muhammad 11-NTU-1284 Muhammad Mutahir Naeem 11-NTU-1304 Muhammad Usman 11-NTU-1307

Project Advisor …show more content…

While branding in clothing assists for product recognition and distinction through its basic purpose, some features particular to the clothing emphasises the importance of branding. Cloth is a special material as being carried on the body. This makes cloth more special than any substantial used at the home or at the office. Cloth is a supplemental tool presenting the person’s existence, what he wishes in the future, where he stands in the society, his point of view anywhere, anytime. Brands can help people conveying their own image, serving as a representational tool. For example, some brands can be used by special type of people, to reflect different features and values, so that two products having the same excellence and material can be weighed differently because of the values attached to the

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