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Role Of Marketing Communication In Zara

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Zara, a Spanish fashion garment brand, has set up a warehouse in New Delhi to serve its online customers. Zara launched its online store and it was facilitated by the warehouses. For delivery, the company has got logistics companies Blue Dart Express and Gati. The company would deliver the products in Delhi, Mumbai, Bengaluru, Chennai, Kolkata, Hyderabad and Ahmedabad within two to four working days, while in other cities, it might take five to eight days. “This move from Zara India was in line with the current international expansion of the brand, and would allow it to make the most of the developing market,” said Abneesh Roy, senior vice-president at Edelweiss Securities. However Zara charges Rs 299 for orders less than Rs 4000. This could …show more content…

A marketing communication message can be expressed in number of ways. However, the objective of these messages is to communicate effectively and efficiently with the clients. Hence it is important to design and develop the message strategically.
The importance of creativity in marketing communication
The marketing and communication programme should be creative to attract and retain more prospective customers. A powerful creative message carried out by highly effective media vehicles gives the product the best chance of success. The creative strategy developed to transfer a marketing communication message serves as an important determinant in the success of the marketing campaign. Many good creative marketing strategies were helpful in determining the success of a product or reviving a struggling brand. The marketing and communication programme should be creative as well as effective in promoting the brand.
Marketing and communication creativity
The concept of creativity in developing a marketing and communication programme is very important. Marketers face lot of challenges in designing a creative and effective marketing message to cater to the needs of the different types of …show more content…

All the creative briefs, communication objectives, strategy statements, and other related inputs should be taken into account for creating marketing and communication message. Most of the creative job is to copy writing, layout designing and illustrations to develop commercials that communicate efficiently and effectively. Often marketers hire marketing and communication agencies to design, develop and implement the marketing and communication campaigns due to their expertise in the creative field. However, the development of creative marketing and communication strategy involves the representation from the client side as well as the creative staff of the advertisement

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