According to Vir Bala Aggarwal, V. S. Gupt (2002), communication is unable to function without mass media of communication. Even in rural area, newspaper and radio play a very big part in transmitting the news to locals and contribute a lot in the growth of media and mass communication as stated in Media, Technology, and Society book written by I. Arul Aram (2008). People in rural area rely a lot to newspaper and radio in their effort to stay in touch with the current news happen around them and they tend to put big interest on the news they receive. In fifteenth century, a German inventor named Johannes Gutenberg developed a method of movable type of printing press and used it to create one of the Western world's first major printed books. It has become a breakpoint which leads to tons of wonderful and magnificent technologies nowadays as what we call as, mass media.
INFLUENCE OF MEDIA ON THE TYPES OF COMMUNICATION Mass media is basically communication—either written, broadcast, or spoken—that reaches a huge audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so on. Mass media is a powerful source in modern culture. Communities are bombarded frequently with messages from a collection of sources such as TV, billboards, and magazines, to name a few. These messages promote not only products, but moods, attitudes.
Evidently, the communication systems and the media play a critical role in the society today (Shade 3). The media is involved in every dimension of people’s lives. From education to politics/governance, business management to entertainment and paying bills among others (Shade 4). The electronic media is credited for having played a central role in enhancing globalization. The electronic media have made the world smaller by shrinking the space and reducing the time it takes to communicate across the globe.
Media can be defined as the main means of mass communication. It acts as an essential part of society. Allowing us to be informed and feel included. Forms of media have changed throughout the years enormously and with that said, has increased with importance. Media helps society form opinions on everyday events.
As we grow and develop as individuals, so do our surrounding that shape us. Over the years, the evolution of technology has introduced us to new methods of gaining information. Before social media became widely known and used, came traditional media which consisted of reporter control that limited what kind of news was allowed for public viewing potentially having the news become less diverse. This then introduces New Media, which is composed of digital interactive platforms that provide similar information as traditional media but in a different method. Nowadays social media has become the most common methods for people worldwide receive their information while also creating an impact on their community.
Many people including William Cooke, Charles Wheatstone, Samuel Morse, and more helped the idea of the telegraph grow along the way. The technology of the telegraph in the Victorian Era was an advancement of communication used to assist many tasks allowing the economy and industry to grow on a mass scale. The thought throughout the years before
Media make advertising and trade more effective, especially within high tech organizations. for example In Egypt and Tunisia government is the sponsored for advertising that important since these countries depend on tourism for national income. Media from both countries inform the world about interesting places to visit. Social Effects of Media The media are among the most significant institutions within modern society. Most people are exposed to some form of media on a daily or regular
But the advent of digital technology took over the print task with the convergence of the Internet. Nowadays, people connect to each other through mobile phones, Internet rather than printed letters. Similarly to radio. Analogue radio cannot allow the projection of super text on the radio screen. But, digital radio allowed the super text and provides information to fulfill listener gratification.
That’s because in the modern day, there is a renaissance in mass media and there are many advanced means of communication and modern media trends and concepts. Nowadays, it has become tremendously easier to communicate with people from all around the globe through the social media and technological advances as the internet networks, websites, and smart phones. Vivian (2014) declares that the revolutionary 21st century phenomenon of social media is a significant addition to human communication as per mass communication. She also points out that social media is intermediated, but it is unique because it is accessible to anybody through the internet and without the traditional and costly printing presses and broadcast equipment’s that were needed in old days. This shows the big transition of media from my parents’ generation to my generation.
It is essential for the media to give importance to cultural factors while presenting news, telefilms, and dramas. This helps the media to be more acceptable and gain more viewership. Recently the media has been promoting educational policies that encourage young ones to get more education. The media has also been playing important role in raising awareness of the political situation in the country. It also led to increase social activism.