Role Of Mass Media In India

Introduction

Media has a huge influence over society whether it is televisions, computers and newspaper. We use term media which is a short form of mass media and is a plural form of medium .Whatever is showcased in it is a reflection of the society. Communication can play a pivotal role in women’s development that can be attained through media. Media creates culture and the culturalist theory, developed in the 1980s and 1990s, combines the other two theories and claims that people interact with media to create their own meanings out of the images and messages they receive. This theory sees audiences as playing an active rather than passive role in relation to mass media . It is basically a watch dog of the society and this way of thinking lays an onus over them the social liability to reflect and initiate the social change. in contemporary India, mass media under various pressures have become the commercial channels only and failed to reflect the social problems or aspirations of the entire population, especially the problems faced by women in particular. Women have a very important role to play but that can happen only when they realise their strength and refrain themselves from being marginalised by male domination. In the 60 years since Independence, Indian cinema has gone through a lot of changes including a shift from classic mythological blockbusters to “Bollywoodised” remakes of Hollywood’s successful films. Women in the Indian film industry have played an