Role Of Mass Media In India

In our current society, the media is a very powerful medium which cultivates the way the society thinks and behaves. At this stage of the political economy, the intellectual mode of production is largely made through the media industry. Aspects such as Hollywood, television and movies, they frame and direct our thinkings and values towards the direction as they desire.

They focused on the structure of ownership in US. In America everything is in control of profit oriented management except movies and books. While in England all are controlled and owned by government.

Today media and body image are closely related. Other things that also influence body image are: parenting, education, and relationships. People also see ads on t.v, movies, and in magazines, in some ways social media has become a toxic mirror.

The media has long been recognized as important source of gender related information, television and cinema specifically influences its audience in a considerable way. (Denmark and Paludi 2008). With regards to the concept of gender cinema can offer a space where ambiguities of identities are played out; understanding the play of the categories of femininity and masculinity is very important in evaluating our own understandings of gender and how we react to different representations of it (Tasker 2002).If a film can show different individuals and we can recognize how social forces shape and constrain the individual according to classifications of gender it narrates an experience where we experience the film as gendered viewers. Film reflects and generates out own experience of gender over and above out own recognition and observation of it. (Pomerance 2001). Gender itself is a very complex concept to understand and portray onscreen, the concept of gender performativity was introduced by Judith butler in her book Gender Trouble: Gender Performance and Performativity.

since past two or three decades America is facing a growth in power of certain political and cultural forces mostly, describing as the return of the traditional Christian values. There is an increase in the number of television commercials that promote family values which are endorsed from specific denominations. This cultural and political change has influenced a large number of people and more and more people are getting aware of this change through the mass media. Similarly, Margret Atwood could have also been influenced by this growth of awareness of the public consciousness.

Film industry is a micrograph of our society. As a result of this many inequalities are provided to the big screen. However, the section of inequality has very broad horizons that it is very difficult to detect and analyzed them. The sexism that prevails is one basic factor and a primary component to this discrimination. Cinema as a constructed representation of almost every societal issue and problems, has many examples of sexists’ behaviors, but also of non-sexist behaviors, and even feminist movements take place to this industry. As a micrograph also all the ideological political and historical scenes and changes are reflected to the “big scene”. One of the

Media has a significant effect on our culture and the direction our society is headed in. Miss Representation shows that

Which came first, the chicken or the egg? This question has been hotly debated for centuries with no hardline conclusion. The question “do films shape culture, or does culture shape films?” has the same cyclical, unanswerable nature. Films cannot change culture without in some way reflecting it, and films cannot reflect culture without in some way affecting it. Film is inextricably intertwined in today’s culture, both as a means and as an outcome. Through movies’ ability to stay grounded in some truths, yet also push social boundaries, it is clear that films shape culture, and culture shapes film, making more important now than ever that filmmakers are aware of what they are putting out and the implications they will have.

Media plays a critical part in making social norms since the different types of media, for example, TV, advertisements and films are displayed in the current culture of man in the society. Gender roles exist exclusively because of the society has chosen to accept them a whole. On the other hand, they are perpetuated by the media. For example, the conspicuous audience must understand what the media is trying to present to them and thus they should not actively participate in the culture of oppression. For example, the conspicuous audience must understand what the media is trying to present to them and thus they should not actively participate in the culture of oppression. In addition, gender roles are being sought after through the advertisements

The term media refers to several different types of methods used to communicate and educate society for a socially aware nation (Pradesh, 2014). It is regarded collectively as ‘mass media’, which includes broadcast media (television, cinema and radio), print media (newspapers, magazines, and journals) and Internet based-web sites (“Role of Media in Social Awareness”, 2013; Pradesh, 2014).

In most parts of the world, females have always been the victim of oppressive patriarchy and male chauvinism since ages. This problem has been represented by many people through various forms of creations be it art, literature or films. Films are the most popular visual mediums of entertainment through which a large segment of people can be approached. Like literature, a film is also a work of art which mirrors the society, it also depicts the reality of the society though it has some fictionality in it. Being a visual medium of presentation, a film creates an instant, direct and more convincing impression on its audience fulfilling its dual purpose of entertaining as well as sensitizing the audience. A lot of movies based on social issues are now being made to create awareness among people about the issues besides entertaining the audience, which is perhaps the foremost purpose behind the making

Mass Media is refers to every medium or source which is used to connect and communicate with a large number of people at once. Mass media is communication whether written, broadcast, or spoken to reaches a large audience. This includes television, radio, advertising, movies, internet, newspapers, and magazines. Media help to correlate or co-ordinate various parts of the social system by gathering and disseminating valuable information. (Yeh. A , 2012) It acts as powerful agents of socialization by transmitting society’s cultural heritage and its basic system of norms and values. The message are primarily about reinforcing shared ideals such as justice, individualism, democracy and respect for the law. Media function as social control agents by gathering information, the media engage in surveillance of the social environment.

Media are platforms of mass communication that can be categorized as either new of traditional media, with new media being forms of communication that make use of technologies such as the Internet, and traditional media being more conventional forms of media such as newspapers. Media, primarily new media, is getting more popular and influential, especially in today’s day and age since we are exposed to it a lot more than in the past and also since media is more easily accessible now. The media can shape our behaviours, perceptions and opinions, and it is important to know how people are influenced and impacted by it. The media can influence someone’s perception of social reality, or perceptions of beauty or even influence people’s behaviours and habits and therefore, the media does shape who we are.

Over the years, technologies have been gradually advancing and have played an important role in today’s fast growing societies. It has become a major factor in the society as people are depending on it to accomplish specific tasks. For example, schools are using these technologies as an alternative way of teaching students. Business industries are using it to increase business efficiencies. Among all of the technologies, the one that has the most important aspect in people’s lives is the mass media. In general, the mass media simply means medium that gives out information. It consists of televisions, radios, newspapers and the internet. The societies rely on mass media for information, entertainments and even communications. People

“Media has become as necessary as food and clothing. Media is a mirror of the modern society; in fact, it is the media which forms our lives. The principle of the media is to let people know about modern, new relationships and to tell about the most modern discussion and fashion. The media still very backward behind other economic sectors because international communication is closely bound up with culture, language and tradition” (Karachi, M.(n.d). Media has many important types we already use in our daily life such as the internet and TV also radio and print media like newspaper and magazine. Nowadays the social media is the main part of humanity life; humans use the media in many ways at home, at work also in college and at school. It’s like a shadow of humansthat all the time uses it. The media the that interests audiences. I think the media is an important thing actually now we cannot live without it, because we need it every time.