ipl-logo

Role Of Mass Media In Mass Communication

1260 Words6 Pages

There are different understanding of mass communication processes involving the sharing of information from various sources using the media devoted to the public. Mass communication groups involved are:
Presenter
Presenters in mass communication as an important element of mass communication is the mass media. Presenter is the person who produced the message and the information provided by various individuals who produce the message content. Examples presenters including singer, songwriter, screenwriter, animator, journalist, presenter and media practitioners.
A message
Media that do the processing, storing, transmitting ideas, symbols, symbols of a message in the decision to come to an agreement with each other to process the message that the source of information. Not very structured and mass communication received by the audience and contains information such as short stories, novels, films, television shows, news, newspaper advertisements, billboards or website. In terms of journalistic communication is an integral part of the system. A variety of attitudes and behaviors that journalists should follow the system that has been created in the channels of mass communication.
Mass media
The mass media is the medium that contains, save and send the message. It also includes institutions that use such intermediaries for distributing messages. People involved in this communication have their own initiative during communication without certain conditions as set out in mass

Show More
Related

  • Nt1310 Unit 1 Personal Statement

    477 Words  | 2 Pages

    I am a third year transferred student at UC Berkeley and am very interested in learning media studies as my major. After attending Media Study 10, I believe studying media would be an ideal direction for me to broad my knowledge and experience My interests in media started when I was teenager as a reporter in my school’s broadcasting club. There, I enjoyed reporting news and information but also had opportunities to understand the influence that the media could have to change our lives as I delivered critical issues. When I came to the U.S., I felt a discernible disjointedness between many different groups of international students, and believed this was because of a deficiency of understanding and communication between different perspectives.

    Read More

  • Essay On Media Bias

    1296 Words  | 6 Pages

    The media will pick and choose which topics to discuss according to the viewer’s ratings. The news media represent the news in a manner that will leave people coming back for more. They choose carefully what they want to report and by doing so they do not spread lies within the articles but what they choose not to tell the audience. The media shares what the people

    Read More

  • The Uncertainty Reduction Theory

    1024 Words  | 5 Pages

    Over the years, mass communication has been defined in several ways. While some view it as a process, others perceive it as a skill. But apart from these two classifications, I particularly view mass communication as a tool since it is an essential device that can be used in one’s everyday life. It is an instrument all humans can make use of in delivering their intended messages to their family, friends and even to strangers. Charles Berger and Richard Calabrese suggested the same perception as they proposed their theory called the Uncertainty Reduction Theory.

    Read More

  • Good Housekeeping: A Feminist Analysis

    1817 Words  | 8 Pages

    Mass media represent a powerful force in modern societies as they shape public discourse and influence public opinion by transmitting social, political and cultural values. For decades, women’s representation in mediated popular culture has been a central problem because of the gendered ideologies it circulated. From the 1880s to the 1970s, American women’s magazines played a significant role in disseminating the dominant ideology and patriarchal order, perpetuating the myths of female disposability and domesticity, maintaining traditional images of femininity. They promoted the idea of women’s emotionality, vulnerability and beauty ideals.

    Read More

  • Media, Prejudice And Discrimination

    792 Words  | 4 Pages

    Media serves as communication channels through which news, entertainment or messages can be dispersed. Therefore, media serves as a good transport for prejudice and discrimination, because it is by media that the two concepts became popular. In this assignment will be critically discussing the following: Firstly, definitions of concepts like media, prejudice and discrimination. Secondly, incidents that happened over the years, that went viral over the media concerning the two concepts. Lastly, ways to reduce prejudice and discrimination.

    Read More

  • The Uses And Gratification Theory By Elihu Katz

    1253 Words  | 6 Pages

    The wellsprings of the media picked are unmistakable. As Jay Blumler brings up in his book The Use of Mass Communication, where he asserts that studies have demonstrated that crowd satisfactions can be gotten from no less than three particular sources: media content, introduction to the media in essence, and social connection that encapsulates the circumstance of presentation to various media (Blumler 1974). It is clear that groups of viewers invest energy utilizing the media as a part of different ways. Whether they are killing time or utilizing it as a social instrument, every medium is novel in its motivation.

    Read More

  • Gender Discrimination In The Media

    2881 Words  | 12 Pages

    Often media coverage shapes the perception of people around the globe. The media reports the news that serves as an intermediate among the actively involved people of the society. The oldest forms of media are newspapers, magazines, journals, books and other printed materials. These all are known as print media. Television is hugely popularised these days.

    Read More

  • The Mass Media And Its Influence Of Mass Media

    3576 Words  | 15 Pages

    Mass Media is refers to every medium or source which is used to connect and communicate with a large number of people at once. Mass media is communication whether written, broadcast, or spoken to reaches a large audience. This includes television, radio, advertising, movies, internet, newspapers, and magazines. Media help to correlate or co-ordinate various parts of the social system by gathering and disseminating valuable information. (Yeh.

    Read More

  • How Does Mass Media Influence Modern Culture

    1319 Words  | 6 Pages

    The mass media has had a greater influence on modern culture than either education or history Technology has played an important role in people life nowadays and this leads to the modern culture in the present. Many countries are trying to develop an innovation in many ways in order to make it more convenience for their people. Mass media is one of many factors that has a greater affect to modern culture as we live in a society which depends on information thus, communication can leads to our activities also affects our attitudes and beliefs, as well as our perspective on social life. Nevertheless, education and history have an influence on modern culture as well; while students study in school some teachers use the Internet or other media to stimulate their

    Read More

  • Role Of Mass Media As An Agent Of Socialization

    892 Words  | 4 Pages

    In this advance era, mass media plays a significant role towards all of us and we can truly admit that mass media is one of the basic essenssial that used by everyone in their daily life. Generally, mass media is a print and electronic means of communication that spreads messages to the audiences and carries out information to the people in the society. Mass media can be divided into two categories, which is the print media include like newspaper, magazines, and books. Another mass media is the electronic media include like radio, television, and internet which is used by most of the people nowadays. Media is one of the most influential aspects of our lives.

    Read More

  • The Internet: The Importance Of The Internet

    916 Words  | 4 Pages

    “Media has become as necessary as food and clothing. Media is a mirror of the modern society; in fact, it is the media which forms our lives. The principle of the media is to let people know about modern, new relationships and to tell about the most modern discussion and fashion. The media still very backward behind other economic sectors because international communication is closely bound up with culture, language and tradition” (Karachi, M.(n.d). Media has many important types we already use in our daily life such as the internet and TV also radio and print media like newspaper and magazine.

    Read More

  • The Role Of Media In The Feminist Movement

    1995 Words  | 8 Pages

    The Role of Media in the feminist movement The term media refers to several different types of methods used to communicate and educate society for a socially aware nation (Pradesh, 2014). It is regarded collectively as ‘mass media’, which includes broadcast media (television, cinema and radio), print media (newspapers, magazines, and journals) and Internet based-web sites (“Role of Media in Social Awareness”, 2013; Pradesh, 2014). Through its different marketing segments, media is a fundamental source for information and idea exchanging.

    Read More

  • Uses And Gratification Theory: Literature Review And Critical Theory

    925 Words  | 4 Pages

    CHAPTER TWO LITERATURE REVIEW AND THEORETICAL FRAMEWORK 2.1 INTRODUCTION: Newspaper firms have started to search for online delivery channels so as to retain the young readers. As a result, they have transferred a considerable amount of their delivery channels from print to online format. Most of the media firms have started to implement a 360-degree strategy that integrates content decisions “shaped by the potential to generate consumer value and returns through multiple platforms of expression of that content via a number of distribution outlets” (Doyle, 2010).

    Read More

  • Impacts Of Print Media And Electronic Media On Social Development

    1627 Words  | 7 Pages

    A communication channel is for the dissemination of news, entertainment, education, data or promotional information. Media includes every broadcast and narrowcasting medium such as newspapers, magazines, television, radio, billboards, direct mail, telephone, fax and Internet. The media is multiple media and can take the plural or singular verbs depending on the desired sensation.

    Read More

  • The Negative Impacts Of Mass Media

    1070 Words  | 5 Pages

    It consists of televisions, radios, newspapers and the internet. The societies rely on mass media for information, entertainments and even communications. People

    Read More

More about Role Of Mass Media In Mass Communication

Open Document