ipl-logo

Role Of Mass Media In Shaping People Idea

934 Words4 Pages

What is the role of mass media play in shaping people idea? Nowadays mass media like internet, radio, newspaper and so on are surrounded every people on the earth. People can easily obtain mass media wherever they are such as on the street, on the train, in their house and so on. Thus people used to use mass media to get the latest information and news. This may lead to people trust what mass media say without thinking true or false. In conclusion mass media has slowly shaping people idea. In the past before mass media created, the human society get information from other people, and the information they get are always not up to dated. However after mass media been created, human society can get the latest information from all around the world. This shown obviously that mass media has play an important role in shaping people idea in this globalisation generation. Mass media can be defined as a public communication that deliver or reach information to human society. It is important to find out how important role mass media in shaping people idea because most of the people are exposed to mass media in their daily lives. This essay will discuss the reason of mass media shaping people idea.
First of all, the reason of mass media has an important role in shaping people idea is people trust whatever information given by mass media. People nowadays live in a generation that depend on information and communication from mass media to make correct decision and do their daily

Show More
Related

  • Mind Over Mass Media Summary

    181 Words  | 1 Pages

    The article “Mind Over Mass Media”, written by Professor Steven Pinker, describes the impact of media on human lives and brains. Pinker illustrates the benefits people gain from using the worlds quickly increasing technology and media. Pinker suggests that today’s technology such as, PowerPoint, Google, and other forms of social media can actually enhance and bring more intelligence to the mind, instead of being detrimental. Critics believe that the many different forms of media can lower intelligence. However, Pinker declares that scientists are using all of this technology everyone else is using, and are still discovering new things.

    Read More

  • Why I Just Asked My Students To Put Their Laptops Away Analysis

    644 Words  | 3 Pages

    The main objectives in chapter 9 include the ways media attempt to influence people’s attitudes, beliefs, and/or behavior, ways media technology can be disruptive and have adverse effects on behavior, the positive and negative influences of certain kinds of media, such as advertisements or reality television programs, on self-image. Even though media is a great outlet, media has changed our generation causing effects on self-image and human interactions. Because of its pervasiveness in American culture, the media affects people in both obvious and subtle ways. Modern media comes in many different formats, including newspapers, magazines, television, social media, etc.

    Read More

  • Andrea Lunsford's Our Semi-Literate Youth? Not So Fast

    872 Words  | 4 Pages

    The strength and effects of mass media are expressed perfectly in Denis McQuail’s article “The Influence and Effects of Mass Media.” McQuail does not really focus on the educational spectrum of mass media like Lunsford. Instead he tries to provide useful information about how mass media effects society as a whole and how there can be power gained from ownership of mass media. Instead of just thinking of mass media as a website that teenagers get on to post what they are eating for lunch or what they had to do that day, McQuail looks deeper and writes about how mass media can lead to political and economic power. One example from his article is when he writes about how mass media “can attract and direct attention to problems, solutions or people” and can also be useful in the forms of “persuasion and mobilization.”

    Read More

  • Racial Representation In Media

    1714 Words  | 7 Pages

    Media are everywhere, from newspaper to cinema. General public are influencing by reading news or watching movies. Media is a powerful weapon to change people’s minds. The more people read or watch, their beliefs, views, opinions will be affected. Racial representation in media has developed the views of society toward different nationalities, religious and coloured skin human.

    Read More

  • Movies And Television Influence People's Behavior

    1148 Words  | 5 Pages

    How do movies and television influence people’s behavior? Use reasons and specific examples to support your answer. Movies and television in XXI century became one of main way to inform, present people important aspects of humans’ life. In 2015 more than 1,50 billon of people worldwide had access to television, which means this is one of the greatest tool to influence people’s life.

    Read More

  • Althusser's Theory Of Mass Media

    2663 Words  | 11 Pages

    Mass media play a very significant and determinant role in the contemporary world, by broadcasting and communicating information in fast pace and at the same time entertaining vast audiences. Mass media have a tremendous impact on the structure and history of our society due to the fact that they can influence and shape public opinion, determine political agendas, affect socialization and create a relationship between people and government. They consist of television, press, internet, radio and books and they became one of the main sources of popular culture in the modern capitalist society. Media’s role, however, is not only to offer news and entertainment but also to transfer and cultivate a variety of social stereotypes, beliefs and values of the society in order to reproduce the order and the already existing formation of social life. In this paper, I shall examine the notion, the types and some important theories on stereotypes as well as their dependable relation with media.

    Read More

  • Limited Effect Theory Of Mass Communication

    862 Words  | 4 Pages

    According to Baran (2012) mass communication can be defined as “the process of creating shared meaning between the mass media and their audiences.” This essay aims to discuss the degree to which we are shaped by our interaction with the media. In order to achieve the aforementioned aim of this essay I will focus on the following: limited-effects theory, two-step flow theory, attitude change theory and agenda setting. The limited effects theory sets out that media influence is based on individual and social characteristics.

    Read More

  • The Mass Media And Its Influence Of Mass Media

    3576 Words  | 15 Pages

    Mass media affect our daily life more than any other cultural institution. They are our main sources of news and entertainment. The mass media can affect our purchase decision, voting behavior, academic achievement and so on. (Cengage Learning 2013), Because of this all encompassing impact of mass media, politicians, businessmen and government agencies depend on media to influence people.

    Read More

  • How Does Mass Media Influence Modern Culture

    1319 Words  | 6 Pages

    It does more than report information and entertainment as it also presents us with views of human beings, events, issues, and cultural life. Therefore, most of the national media are trying to emphasized people by using an attractive advertisement. This is the reason that people are conducted by the mass media for modern culture. People tend to believe in media which lead to culture change. On the other hand, culture can be defined as the beliefs or values by making sense of our experiences, also concerns how we communicate these values and ideas through mass media.

    Read More

  • Literature Review: The Impact Of Media Influence On Society

    1015 Words  | 5 Pages

    Literature Review The study of media influences on society is important because of the impact it has on shaping our beliefs, behaviours, and biases. Many Sociologist have examined the different aspects of media influence on society and this literature review will summarize the findings of five different research articles which focus on the effects of media exposure on society as a whole. A variety of issues are explored including, feminism, racism, sexism, and inequality of the different socioeconomic classes. It is important to highlight the influential practices used by the media to influence people, so that we may better understand the impact that it may have on our daily lives. This literature review examines the many aspects of media

    Read More

  • Role Of Mass Media As An Agent Of Socialization

    892 Words  | 4 Pages

    In this advance era, mass media plays a significant role towards all of us and we can truly admit that mass media is one of the basic essenssial that used by everyone in their daily life. Generally, mass media is a print and electronic means of communication that spreads messages to the audiences and carries out information to the people in the society. Mass media can be divided into two categories, which is the print media include like newspaper, magazines, and books. Another mass media is the electronic media include like radio, television, and internet which is used by most of the people nowadays. Media is one of the most influential aspects of our lives.

    Read More

  • Influence Of Media On Society

    998 Words  | 4 Pages

    Media are platforms of mass communication that can be categorized as either new of traditional media, with new media being forms of communication that make use of technologies such as the Internet, and traditional media being more conventional forms of media such as newspapers. Media, primarily new media, is getting more popular and influential, especially in today’s day and age since we are exposed to it a lot more than in the past and also since media is more easily accessible now. The media can shape our behaviours, perceptions and opinions, and it is important to know how people are influenced and impacted by it. The media can influence someone’s perception of social reality, or perceptions of beauty or even influence people’s behaviours and habits and therefore, the media does shape who we are. One way that the media can shape who we are is by influencing our perception of social reality.

    Read More

  • Uses And Gratification Theory: Literature Review And Critical Theory

    925 Words  | 4 Pages

    The theory explains “how individuals use mass communication to gratify their needs” (Burgeon, Hunsaker and Dawson, 1994, cited in Udende and Azeez, 2010, p. 34). The theory holds that “people influence the effects that mass media have on them” (Anaeto et al, 2008 cited in Edegoh, Asemah and Nwammuo, 2013, p. 23). The assumption of the theory is that people are not just passive receivers of media messages; rather, they actively influence the message effects. Media audience selectively choose, attend to, perceive and retain media offerings on the basis of their needs, beliefs, etc., thus, “there are as many reasons for using the media as there are media users”

    Read More

  • Essay On Freedom Of Media

    1262 Words  | 6 Pages

    Media is critical in today 's society because the mass media performs a number of es- essential functions in our lives. First, they serve an information or surveillance function. Second, they serve an agenda-setting and interpretation function. Third, they help us create and maintain connections with various groups in society. Fourth, they help us socialise and educate us.

    Read More

  • The Negative Impacts Of Mass Media

    1070 Words  | 5 Pages

    Over the years, technologies have been gradually advancing and have played an important role in today’s fast growing societies. It has become a major factor in the society as people are depending on it to accomplish specific tasks. For example, schools are using these technologies as an alternative way of teaching students. Business industries are using it to increase business efficiencies. Among all of the technologies, the one that has the most important aspect in people’s lives is the mass media. In general, the mass media simply means medium that gives out information.

    Read More

More about Role Of Mass Media In Shaping People Idea

Open Document