It is essential for the media to give importance to cultural factors while presenting news, telefilms, and dramas. This helps the media to be more acceptable and gain more viewership. Recently the media has been promoting educational policies that encourage young ones to get more education. The media has also been playing important role in raising awareness of the political situation in the country. It also led to increase social activism.
Medium refers to a single source of information or technique of passing on information. Media is simply more than one medium. Therefore, the mass media is a term used to refer to more than one source of information designed to reach out to large number of people - a mass audience. Media is also a powerful tool used to shape our ideas. According to Ralph Milliband (1973), he argued that the role of media is to shape how we think about the world that we live in.
It does more than report information and entertainment as it also presents us with views of human beings, events, issues, and cultural life. Therefore, most of the national media are trying to emphasized people by using an attractive advertisement. This is the reason that people are conducted by the mass media for modern culture. People tend to believe in media which lead to culture change. On the other hand, culture can be defined as the beliefs or values by making sense of our experiences, also concerns how we communicate these values and ideas through mass media.
Cultural Effects of Media The relationship between mass media and popular culture has always been controversial in the social sciences. While political economists highlight the role of the media industry in the creation of popular culture in the twentieth century, some scholars argue that popular culture is actually the creation of the populous itself. Reflections and Recommendations The first deals with perceptions of control. in the Middle East, the perception that the media are controlled either publicly or privately for specific purposes leads to an erosion of public credibility. In the Middle East, many people ignore their own countries’ media because of perceived regime controls.
Mass media affect our daily life more than any other cultural institution. They are our main sources of news and entertainment. The mass media can affect our purchase decision, voting behavior, academic achievement and so on. (Cengage Learning 2013), Because of this all encompassing impact of mass media, politicians, businessmen and government agencies depend on media to influence people. During election time, we witness politicians spending millions of rupees for political campaign through mass media.
Mass media is a combination of technological advances with the intended purpose of communicating to vast audiences. The influence of mass media is everywhere covering society’s everyday life. However one effect that can be attributed to media is how it affects our ways of perception and thinking (McLuhan, 1964; McQuail, 2010). George Gerbner (1976) states that modern mass media’s capability can form new ways to rapidly, constantly and pervasively unify thoughts and actions. Mediums of mass media covers a wide variety like newspapers, television, books, films, fashion trends even politics.
INTRODUCTION The following report can investigate the role of the mass media in politics and to seek out however mass media result the society. The modern media play a central role not solely at intervals the political processes of each sort, starting from coverage of major political events and establishments to effects on campaigns and elections however conjointly in any individual's life, providing several necessary data services additionally as giving prospects for self-enlightenment and diversion. We tend to board a society that depends on data and communication to stay United States of America moving the correct direction and do our daily activities like work, diversion, health care, education, personal relationships, traveling and the rest that we've to try to. The media have a significant role as folks have come back to treat TV, radio, and newspapers because the basis on that to assume and act within the world. Therefore media have a high potential power to influence peoples’ perspective, opinion and behaviour around several sensitive problems.
In recent years, social media outlets have been responsible for the widespread mobilization of young voters everywhere in the country. It is also much easier for campaigners harness the availability of these social medias by directly contacting with voters online. The reason as to why I feel the mass media is dangerous for a democracy is because it fills the minds of voters with nonsense that only grays their judgement instead of feeding the public actual information that would go on to supplement well-thought out decisions. The lightning speed of which news is produced puts pressure on political figures to make faster decisions. With the populace becoming more accustomed to increased speed of information and action, they would be putting pressure on the government to act quickly.
INFLUENCE OF MEDIA ON THE TYPES OF COMMUNICATION Mass media is basically communication—either written, broadcast, or spoken—that reaches a huge audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so on. Mass media is a powerful source in modern culture. Communities are bombarded frequently with messages from a collection of sources such as TV, billboards, and magazines, to name a few. These messages promote not only products, but moods, attitudes.
In our era, the mass media occupy a crucial position in our society and influence our daily life. Mass media enable journalists from every part of the world to gather and spread information about conflicts and peace at fast speed. With journalists, photographers, reporters and writers from across the world documenting every kind of situation, conflict and process, it is normal to wonder to what level the mass media influence our habits and activities, especially when in regards to conflict situations and social movements. In this paper we are going to explore the influence of media in the realm of social political conflicts, and their role in causing and escalating them. We will explore some theories in regards to the effects of media on