It is essential for the media to give importance to cultural factors while presenting news, telefilms, and dramas. This helps the media to be more acceptable and gain more viewership. Recently the media has been promoting educational policies that encourage young ones to get more education. The media has also been playing important role in raising awareness of the political situation in the country. It also led to increase social activism.
Media have often played a role in the communication and promotion of new ideas and the adjustment to a new social or political order, apart from its traditional role of preserving and teaching established values . Media plays a very significant role in making the world smaller especially in the process of globalization and we connect with a large number of people around the world. Media not just confining to informing us about the world happenings and serving a means to connect with people, in fact it also affects our thinking patterns as well. The way we think and perceive various issues about the world is also shaping up by the
Media make advertising and trade more effective, especially within high tech organizations. for example In Egypt and Tunisia government is the sponsored for advertising that important since these countries depend on tourism for national income. Media from both countries inform the world about interesting places to visit. Social Effects of Media The media are among the most significant institutions within modern society. Most people are exposed to some form of media on a daily or regular
Media plays a crucial role in shaping a healthy democracy. It is the backbone of a democracy; it makes us vigilant of numerous social, political and economic activities happening around the world. Media has very important roles to play in democracy such as; projecting the problems of the people to the public, and protecting the fundamental rights given in a Constitution. Philip C. Galanis states in his essay The Fourth Estate of The Bahamas “For many decades, there has been historically a tug-o-war between the media and politicians in the Bahamas”. In his essay he explains the importance of the media and its effect on the general public.
Firstly, the media acts as an informer to the masses. News is relayed from various sources to the consumers – the society. Earlier, news would take a much longer time to reach the target audience from the source. However, with the introduction of media and the advancement of technology, news reaches us within a few seconds. Rallying information can work both ways.
“Media has become as necessary as food and clothing. Media is a mirror of the modern society; in fact, it is the media which forms our lives. The principle of the media is to let people know about modern, new relationships and to tell about the most modern discussion and fashion. The media still very backward behind other economic sectors because international communication is closely bound up with culture, language and tradition” (Karachi, M.(n.d). Media has many important types we already use in our daily life such as the internet and TV also radio and print media like newspaper and magazine.
Media growth widely and abruptly nowadays that has built a strong presence in teenagers’ life. Media has viewed as a window for learning and it can be seen as a primary window to the world. Moreover, media also become an inseparable part of teenagers’ life, so teenagers impossible will escape themselves from media as well, especially in this era of progress. In short, there is always a shadow of media used at everywhere and every time. People have built up their relationship with information that they essential for their life by the used of media and media has been used to convey the news to all over the world.
In today 's world, technology plays an important part in all aspects of our life, especially in getting information. It is undeniable, the media surround us will play their role and it had a great impact in our lives. No matter what or wherever we are, we will be constantly exposed to the news and information from the mass media. Our lives is always exposed to the media until much of our lives are vulnerable and dependent on the media. The media will influence the way we think, the way we look at issues and problems, and also affect every decision that we make when facing any situation.
Without media the country and its citizens will not be able to engage with each other on matters of social, economic or political interests. Therefore, media shapes individuals, communities and the country. In modern society media studies focuses on key areas of research and debates such as race, gender, class, sexual orientation and ethnicity Williams (2001:8). Media studies is a multidisciplinary subject as it cuts across sociology, psychology, anthropology, economics and various other disciplines. Media has profound impact on the behaviour of audiences.
Rapid advancement of communication and technology, made it more globalized. The emergence of the internet, social media, and mass media, virtually inter-connected the world. Today all forms of media are part of our everyday life. They have an important function in the society. One of the basic function is disseminating information.