Generally, users of social media are motivated by similar intrinsic and extrinsic factors ( Amarasinghe, 2010). The theory postulates that people are dependent on the mass media for information needs. Now that social media has become part of people’s daily life, addiction to it has become the resultant effect of over-dependency on it for information, sensation, entertainment, satisfaction etc.
Due to peer pressure in society, the prevalent use of social media alters adolescents’ behaviours and attitudes. Social media networking sites like Facebook, Twitter, Tumblr, Instagram and even blogs worldwide are often recognized as a powerful tool in having influence over a person. It serves as a platform to voice our personal opinions and comments
Social media became another tool to dispense and consume this valuable information to and by the general population. Hence, the regulation of the information that was being made public and that was accessible to a large group of people became
Social Media There has not been a very clear definition of social media as a field of study because its influence and functionality significantly depends on some factors which make it constantly changing and evolving. According to Solis (2007), technology plays an important role in social media dynamics as social media development is dependent on the technology and platforms which enable the interactive web’s content creation, collaboration and exchange by participants. The author added that social media provide a shift on how people discover, read, and share news and information. He further explained that social media is a synthesis of sociology and technology that transform information flow from monologue to dialogue (Solis, 2007). Brown (2009) also defined social media as "Web 2.0-based sites which bring different people together in an effective proposal and it guarantees a deeper social interaction, stronger community and implementation of cooperation projects.
Communication is a key factor for a society, especially when discussing important matters, whether it deals with a new election, new research, politicians, or weather. Communicating can be affected by a lot of different forces, however, the progression of technology has had one of the biggest effects on communication, especially in the journalism world. Technology has allowed people to stay connected to the world twenty four seven and be entertained by more than just the news. Celebrities, blogs, and the latest trends take over technology and social media, making it difficult for journalists to stay in and current. Even when the news is being discussed and written about, a lot of the negative news is overpowering the positive stories, therefore, journalists are getting some negative vibes and having to stay on a thin line.
Question: 3. To what extent does the media shape who we are? Essay Plan Introduction Key term definitions Media: new and traditional media; many forms like social media Shape: the influence on us / what makes us who we are physically and mentally / what determines us / what affects us / how the media impact on our identity. To what extent: the degree of impact or influence that media has caused to our lives Who we are: what we hold as our values, our beliefs, our personality and more to be our identity
Social media has an effect on our interaction and communication abilities which is clearly visible throughout many areas of society. University students leaving home are prone to engage in social media for various reasons, those including finding a sense of connectivity and belongingness in the university. Social media communication plays an important role in the transitioning phase to tertiary education and is especially useful for students who are introverted or shy. (Baker & Oswald, 2010) But what does this mean for human communication? The use of social media affects how we interact with others across all cultures and ages.
Now days where ever we look we can see commercials like billboards,tv commercials,internet commercials but does it effect our decisions ? The Media is believes influence people there are many ways to influence people and societies maybe they are influence by media we call that media effects. We can say media effects our review of life.Media control of information we get , editors have a lot of power in this case because they control what we thinking about and also they can desisted who is the bad guy and who is the good guy in the story the way they tell us. But what about social media does it effect us ? In our world 3 out of 1 person use social media and it have major influence on our society.But also media have effect on our bodies scientist find a few effect .
Therefore, they’re more vulnerable to low self-esteem, mental illness and peer pressure. Social media can easily cause anxiety, sleep problems, depression, suicide risk and in particular body image within young people. Today, adolescents are using their appearance on social media as a way to express their social relationships. Teenagers believe that gathering followers and likes on social media are what makes themselves popular. This could include applying makeup, adding or removing parts of their body or changing the colour of their skin.
The result is an enormous amount of information that can be easily shared, investigated, promoted, discussed and created. Media plays and important role in modern society. By creating a certain type of message to different targeted groups, media can manipulate people’s attitudes and opinions. A targeted audience, is an audience of people that are chosen purposely because of an interest to a specific product or message. A target audience can be formed of people of a certain age group, gender, etc.