The Role Of Gender Stereotypes In Mass Media

Mass media perpetuates stereotypical gender roles of men and women to the extent of integrating societal norms into a metaphorical cheap brew. This brew is drunk by many, intoxicating those with vivid ideas of how to act accordingly to their gender and what’s expected of them, accommodating ideas of the opposite sex's’ commission and expectations. Social media, industries of music, entertainment, and incorporated ideas from precursor concepts are all ingredients added to craft the notorious societal beverage.

Social media is an interconnected form of communication through a variety of platforms and networks. Users have access to other people and have the ability to express themselves and vocalize their opinions and thoughts in creative or

Sexual preference and practice are common topics in popular songs, exploiting women primarily. Women in modern music, prominently the rap genre, has dramatized sexual experiences with vulgar descriptions and labels associated with the women involved, detrimentally influencing younger audiences and even older listeners to use such shallow and derogatory language in reference to women. The entertainment industry has rendered men with power and higher authority in cinematography, videography, comedy, and other forms of entertainment. The industry normalized men being leading roles, creating a preference for men, thus a norm is established. Historically men have dominated entertainment from Charlie Chaplin to George Clooney. Women have mostly been hired for supporting roles and as an appeal to viewers. An objectification not only occurs but a norm of men seen as dominant and more acquainted, with women as supporters and under a shadow unless needed for a sexual appeal. This sexual objectification also leads to the popular belief that women are needed to be beautiful and apparent in order to avoid the susceptibility of

This is prominent in older crowds who grew up in different environments and are used to the society they followed by. The implication made from this demographic is that change is unappreciated and therefore complaints and inactivity are reinforced and the desire to help others who support the push for equality isn’t exhibited. Politicians and elder stars of Hollywood as just a few examples of this crowd. People tend to follow this way of thinking and dismiss the changes, such as some women not coming to terms or necessarily liking the idea of feminism or equality — wanting things to essentially stay the same and avoid possible complications with the fight for equality and rise of feminine