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Role Of Professionalism In Pharmacy

700 Words3 Pages

According to a study done by the Retail Customer Dissatisfaction in 2006, not only 31 percent of pharmacy visiting- customers judge their experience in pharmacies as bad ones, but they also tell people about it; which -in consequence- discourage 48 percent of customers from going to pharmacies based only on what they hear from others.(1) Those people form a great portion of customers, but what is the reason for their antagonistic attitude towards pharmacies? The first answer that comes to mind is that pharmacists do not do their work professionally. Thus, a question that arises is: what are the standards of professionalism that can contribute to a better experience for pharmacy customers? There are basically three characteristics that a professional should have which are: expertise, autonomy and advocacy.(2) Therefore, since advocacy is a main standard of professionalism generally and pharmacist professionalism specifically, this essay will be discussing what advocacy is and how it can be applied, and its goals. Advocacy Advocacy is defined as speaking up or arguing for a case or an opinion to support it. In the profession of pharmacy, pharmacists identify their advocacy activities mainly as: advocating for the patient, and advocating for their profession. Firstly, regarding to the advocacy for patients, it is mainly by empowering the patients by giving them all the information they need about their medications, and helping them understand it. In addition, if there

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