Since ancient times, there are many arguments about the tourist motivations but the social element will be the main element that motive people to travel. The social element widely explains that it has a great influence to motive a tourist travel. It is always can make tourists want to escape everything temporarily from their daily routines, without any worries and they will return to their usual environment when they already find out what they want from the journey. According to the study of Crompton, 1979, explains the tourist motivations is one of the factors that make tourists travel and it is a key factor to compel and impel force all the tourist behavior. There are two types of tourist motivations which are cultural motives: new and
CHAPTER – III CONCEPTUAL FRAMEWORK OF THE STUDY 3.1 Introduction Brand loyalty implies that consumer have a good attitude towards a particular brand over other competing brands. Brand loyal consumers may be willing to pay more for a brand because they perceive some unique value in the brand that no alternative can provide (Oliver1993) . Brand loyalty, long a central construct in marketing, is a measure of the attachment that a customer has to a brand. It reflects how likely a customer will be to switch to another brand, especially when that brand makes a changes, either in price or in product features. As brand loyalty increase, the vulnerability of the customer base to competitive action is reduced.
The analysis done, was mostly based on the dimensions of cultural differences given by Geert Hofstede. The knowledge gained by theoretical studies was the basis of the research objective and the scope of the study. One important thing learnt was that the dimensions used for study can be used to compare the cultural differences between different countries and cannot be used to compare the values of individuals. The points learnt from theory helped in discovering the depth about the big picture regarding cultural differences and can be used further to avoid conflicts and situations of tension and successfully deal with international tourists. Cross cultural knowledge can be really useful in the tourism industry for both the host as well as the visitors.
Meng and Xu, (2012) say that tourists motivation are linked to their purchasing behaviour. There are several approaches like needs-based, value-based, benefit-sought, expectancy and push and pull factors; which indicate that there is no common approach that will solve the complexity and give an description of the tourists motivation. 2.1.4 INTRINSIC AND EXTRINSIC MOTIVATION Intrinsic and extrinsic motivators are those individual or stringed forces that affect the tourist need. The intrinsic motivation approach identifies a person’s needs, vigor, thoughts, and impulses which evoke them to act towards achieving their motive. Whereas and extrinsic motivational approach inspect the broader elements which form people’s attitudes, likings and opinions but are more externally determined for instance the way tourism is viewed will be affected by society and culture element of one’s environment (Page, 2011).
By rational notice request, the item can be underscored to highlight its capacities and advantages to the customer. Contrarily, Emotional Advertising offer spots weight on meeting buyers psychological, social or typical prerequisites where many buy intentions originated from. Kotler (1997) characterized rational interest as rationally situated buy invigorated by straightforwardly giving clarifications of an item 's favorable circumstances. Rational interest concentrates on the advantages customers may appreciate in an ad, it accentuates that an item or administration could
The outlook of the spot voyage to the goal, the tourist product consist of the accommodation ,facility and all the entertainment which is at the destination. Therefore, it is a complex product blend of enticement, facilities, and haulage. . The above mentioned components has its own meaning in the product mix and if any of the component is absent, the product mix is incomplete. Price Pricing is a n important factor, pricing in the field of tourism is a crucial process.
Introduction When it comes to attracting tourists to the certain place, motivation plays an enormous role in it. The tourist motivation can be defined as a desire to travel. But what pushes the person to go to travel? Motives by which the tourists can be guided are diverse. They are usually defined by the travel purposes.
Images are said to become even more important. Tourist choice and perception for destination is one of the most needed aspects. Tourist take into account various factors in term formalities, local people, attraction, connectivity, convience and their preferences are some of the factors that generate tourist flow to a particular location. Consumer has different perception and individual needs, which hold different values to destination. In today’s, global technological world there exist various sources of information for selecting a destination.
Decision making processes of potential tourists and level of satisfaction regarding tourists experience are greatly affected by the tourist’s destination image therefore tourist’s destination images plays a significant role. Aaker suggested in his article that in the tourist destination choice process, the image of destination area is critical factor. In tourism the mere extension of the image in the mind of tourist is more important than true representation of the image of any given location or region. Aaker stated in his article that the image perception can largely be inaccurate about a foreign and its people. However, as action proceeds on the basis of subjective reality therefore, probing destination image is an immensely important exercise.
Similarly, tourism accommodation in general can be used as a tool for tourism development. In contrary to the traditional perception, this article establishes that tourism is one of the most dynamic industries that change with time. Nowadays tourism is associated with service industry that embraces business principles like competitiveness, sustainability and many others that will hopefully come up in the proposed generic